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What does it take to build a custom home that combines timeless craftsmanship, innovative design, and the personal vision of each homeowner? In this episode of Beyond the Blueprint with Jason Smith, we visit Summerfield Farms in Summerfield, North Carolina, to meet Randy and Brad Dezern of RS Dezern Construction and learn the story behind their custom homebuilding business.
Randy shares how he started building homes while working full-time at the postal service and grew the business through hard work, trusted subcontractors, and a commitment to quality. Brad discusses the importance of planning, collaboration, and bringing each homeowner’s vision to life, along with emerging trends such as expansive outdoor living spaces, sculleries, secondary kitchens, and new homebuilding technologies.The conversation also explores what luxury homebuyers should look for when choosing a builder, why communication and clear expectations matter throughout the building process, and why classic craftsmanship remains essential even as materials and design trends evolve.
Randy and Brad also introduce their upcoming barndominium project, which will serve as a company headquarters, customer meeting space, and showroom where homeowners can explore finishes, cabinetry, tile, and other selections.
This is episode 39 of Beyond the Blueprint with Jason Smith RS Dezern website:https://www.rsdezernconstruction.com/
Triad New Home Guide website:https://www.triadnewhomeguide.com/
This is episode 37 of Beyond the Blueprint with Jason Smith https://www.greensborobuilders.org/home-tours/parade-of-homes/
https://randkcustomhomes.net/
https://www.triadnewhomeguide.com/
https://www.triadnewhomeguide.com/Parade-of-Homes-Matterport-Tours/Fall-2026/R-K-Custom-Homes-2818-Lockland-Drive-Oak-Ridge-NC
#BeyondTheBlueprint #MoreThanAHome #CustomHomes #HomeBuilding #TriadNC #NewHomeGuide #CustomHomeBuilder #HomeDesign #HomebuildingTips #RayBullins
What does it take to build a truly custom home? In this episode of Beyond the Blueprint, More Than a Home, host Jason Smith sits down with Scott Naylor of Naylor Custom Homes to discuss his journey into homebuilding, the lessons he's learned over more than two decades, and how his son Jesse is helping lead the next generation of the family business.
Scott shares advice for anyone considering building a custom home, discusses the importance of choosing the right builder, managing expectations throughout the process, and highlights some of the unique features he's created for homeowners. If you're thinking about building in the Triad or simply enjoy learning what goes into creating exceptional homes, this episode is for you.
This is episode 35 of Beyond the Blueprint with Jason Smith.
https://www.triadnewhomeguide.com/
https://smithmarketinghomes.com/
https://www.naylorcustomhomes.net/
What makes a homebuilder stand out beyond the floor plan? In this episode of Beyond the Blueprint: More Than a Home, host Jason Smith sits down with Daniel Gingerich of Gingerich Homes to discuss the company's family legacy, the custom homebuilding process, and the features that bring lasting value to homeowners.From thoughtful floor plans and unique custom requests to today's building costs and the importance of location, Daniel shares practical insights for anyone considering building a new home. Learn more about Gingerich Homes, their approach to craftsmanship, and what sets their homes apart in the Triad.
This is episode 34 of Beyond the Blueprint
Learn more about Gingrich Homes: https://www.gingerichhomes.com/
Explore more episodes of Beyond the Blueprint: https://www.triadnewhomeguide.com/
Welcome to a special episode of Beyond the Blueprint with Jason Smith: More Than a Home, a new series highlighting the people, philosophies, and stories behind the builders shaping our region.
In this episode, host Jason Smith sits down with Matt Walraven of Walraven Signature Homes to discuss how the company got its start, the lessons learned through years of homebuilding, and the values that guide every project. From building a first spec home during the housing downturn to creating timeless homes across the Triad, Matt shares insights on craftsmanship, customer relationships, family, and what it takes to build more than just a house.
Learn more about Walraven Signature Homes and discover the people behind the homes, here: https://www.triadnewhomeguide.com/Builders/Walraven-Signature-Homes
This is episode 33 of Beyond the Blueprint with Jason Smith
https://smithmarketinghomes.com/
https://www.triadnewhomeguide.com/BeyondtheBlueprint
On this episode of Beyond the Blueprint, we sit down with Greensboro Mayor Marikay Abuzuaiter to discuss the city's future, from housing and economic development to downtown revitalization, infrastructure, and quality of life. The conversation explores Greensboro's rapid growth, the Build 10,000 housing initiative, workforce development, aviation and aerospace opportunities, and efforts to address challenges facing the community.
Topics include:✔ Greensboro's growth and development✔ Housing and the Build 10,000 initiative✔ Downtown Greensboro and future investments✔ Economic development and new jobs✔ Infrastructure, transportation, and public services✔ Homelessness and community partnerships✔ Why Greensboro continues to attract residents and businesses
Whether you're a resident, business owner, homebuyer, or simply interested in the future of the Triad, this conversation offers valuable insight into what's ahead for Greensboro.
This is episode 32 of Beyond the Blueprint with Jason Smith
https://smithmarketinghomes.com/
https://www.triadnewhomeguide.com/BeyondtheBlueprint
Today on Beyond the Blueprint, Jason Smith interviews Kevin Lansink of Lansink Custom Homes and Rich Orta of Beefy Homes as they look for brand new innovations at the Kitchen and Bath Show 2026. These builders talk about what their thought process is when deciding whether or not to bring a new innovation into their home building designs. While KBIS shows off a huge variety of new and exciting products, experienced builders like Kevin and Rich know that not everything fits into every style or budget of custom home.
This is episode 30 of Beyond the Blueprint with Jason Smith
https://www.triadnewhomeguide.com
https://smithmarketinghomes.com
https://lansinkcustomhomes.com/
https://www.beefyhomes.com/
Today on Beyond the Blueprint, Jason Smith talks with Edsel Charles of MarketGraphics Research Group. For decades Edsel has meticulously mapped and charted key home building statistics to track real world data of how the housing market is evolving. Today he will be sharing his insights on how the NC Triad market is changing as well as trends in building across the US as a whole. This is episode 29 of Beyond the Blueprint with Jason Smith
https://www.triadnewhomeguide.com
https://smithmarketinghomes.com
https://www.mgresearch.net
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