Today I share 10 marketing superpowers that when unleashed have the power to supercharge your book sales.

Follow Author Marketing Superpowers Deck on Kickstarter here: https://www.kickstarter.com/projects/authorsidekick/author-marketing-superpowers-deck

Read the Author Marketing Playbook for free: https://docs.google.com/document/d/1iOymUlZ4ydk9DPTVr00FRSkzeLj2FVcigsWECK-v_sk/edit?usp=sharing

Join us at the BIG Pencil Party to learn more about the superpowers and maybe win a MASSIVE pencil: https://lu.ma/n8nuyj9r

Join the Beyond the Book Membership, where we step-by-step help you turn your stories into an empire: https://beyondthebookacademy.com/

EPISODE CHAPTERS:

0:00:55 The 3 Stages of Marketing Your Book

0:07:20 The Launch of Author Decks

0:09:01 Your Story Suit

0:13:18 One-Time Marketing Events

0:16:43 Double-Dips

0:18:04 Social Listening

0:19:01 Book Liquidator

0:22:39 Reciprocity

0:24:20 Content Cannon

0:25:41 Readernapping

0:27:48 Social Hacking

0:29:50 Other People’s Resources

EPISODE RESOURCES:

Netflix's wild marketing strategy for Squid Game S2: https://about.netflix.com/en/news/squid-game-season-2-top-10-worldwide-fan-activations-and-experiences-recap

Watch How David Viergutz Makes $2.4 Million/Year from Story Letters: https://youtu.be/Z6H8uuFAlYQ

Thank you so much for listening! You can always reach out to [email protected] if you have any guest/episode recommendations or questions about going Beyond the Book! I’d also super appreciate it if you rated Beyond the Book wherever you listen to podcasts.

It helps us grow and get bigger & better guests to share their insights with you in going Beyond the Book 💙.

I’m on a mission to bring Power to Storytellers. Here’s my story 👇

ABOUT THE HOST: MICHAEL EVANS

I’m the creator of Reader Meter (the reader intelligence platform for authors), Beyond the Book (the place that helps you turn your story into an empire), and Author Sidekick (the newsletter that helps authors grow their readership and revenue). In high school, I wrote and self-published 12 sci-fi novels (aka I didn’t have many friends).

I then attended college at Harvard, where I road-tripped the country filming YouTube videos during COVID (school was online🫣), live-streamed myself playing scavenger hunt with my roommate for ~1,000 hours, and eventually co-founded a software company that was named Publishing’s Start-up of the Year in 2023 by Jane Friedman. After graduation, I worked on the data & analytics team at MrBeast and am now back in publishing, dedicating my life to bringing power to authors.

I’m really grateful to be living my dream, and am hopeful I can help you get one (or a few!) steps closer to doing the same for yourself 😊.