The Business of Memorable Exhibits: What Actually Works

Trade shows have never been louder - yet the moments people remember are usually the quiet and intentional ones. In this episode, Jay Menashe unpacks what separates a booth from a real experience.

We explore the shift toward emotion-led design, smarter ROI conversations, the chaos of load-ins, and how AI is shaping the future of experiential marketing. Jay brings two decades of perspective: the wins, the missteps, and the lessons that sharpen teams who want to build events that matter.

If you care about audience engagement, event strategy, or creating experiences people carry with them long after the badge comes off, then this one’s worth a listen.