Step onto the show floor at SUPERZOO 2025, North America’s largest pet industry trade show, without leaving the comfort of your home! In this episode, co-hosts Dr. Stephanie Clark and Jordan Tyler take you behind the booths and into their conversations with first-time exhibitors, longtime industry veterans, and innovators shaping what’s next for pets and their people. From playful product launches to thought-provoking insights on humanization, co-manufacturing, and what real innovation looks like, this is your backstage pass to the buzz, the lessons, and the laughs that made this year’s SUPERZOO experience unforgettable. And stay tuned for more episodes from the SUPERZOO 2025 show floor!

Helpful Links

Learn more about SUPERZOO: https://www.superzoo.org/

Check out the organizations and brands mentioned in today’s episode:

• World Pet Association
• Ambeezy’s Organic Treats
• Wynwood Dog Food
• Dash & Lili on TikTok, Instagram, and Facebook
• PetAg
• Three Dog Brands
• Bulldog Marketing & Sales and Petbeing
• Pet Pro Media and Pet Industry Network
• Plato Pet Treats
• Phelps Pet Products
• Dave’s Pet Food

Tune in 🎧 Innovation or Imitation? Inside Zoomark 2025

Read more about WSAVA Global Nutrition Guidelines from Dr. Bradley Quest, Principal of Veterinary Services at BSM Partners: https://wsava.org/global-guidelines/global-nutrition-guidelines/

Show Notes

00:00 – Inside the Episode

02:23 – SUPERZOO Past and Present

09:22 – SUPERZOO 2025 By the Numbers

09:51 – First Impressions from Emerging Brands and Pet Influencers

17:09 – Insights from Industry Veterans

21:12 – Humanization is Here to Stay

23:46 – Jordan Eats a Dog Treat

24:55 – True Innovation, or Just Good Marketing?

29:57 – DYK? The Scoop on Co-Manufacturing

35:26 – A Healthy Industry

37:18 – Dave Ratner’s Crucial Message for Pet Parents

39:15 – Today’s Key Takeaways