Madalina sits down with Bryan Vohsing, Director of Marketing at ohDEER, an all-natural mosquito, deer, and rabbit control franchise, recorded live ahead of ohDEER's Annual Event in Charlotte, NC. The two dig into how they first met at the Emerging Franchisor conference in Nashville, why smaller events consistently outperform larger ones for real connection, and what actually makes a long-term website partnership work. They also share their favorite unexpected moments in franchising and, in a surprise bonus round, Bryan flips on Madalina to reveal their Duolingo streaks and travel plans.

Takeaways

• Relationships are the real ROI of franchising events — especially smaller ones like Let's Grow and Emerging, where forced proximity makes genuine connection easier.
• The best vendor partnerships go beyond the scope of work — proactivity and honest recommendations matter more than just executing tasks.
• Don't just keep the lights on — treating a website as a "bug fix" budget is a fast way to lose your investment in a changing digital landscape.
• The non-work moments are the work — impromptu dinners and off-topic conversations build the trust that makes professional collaboration actually function.
• Getting outside is a business strategy — both guests credit morning walks and outdoor time as key to their productivity and reset.

Links:

Madalina Iordache – LinkedIn

Bryan Vohsing – LinkedIn

Bright Pink Agency

ohDEER: Consumer Website | Franchise Opportunities

Keywords:

franchising, franchise marketing, website strategy, franchise partnerships, franchise events, ohDEER, Bright Pink Agency, human connection, relationship building, Let's Grow, Emerging Franchisor Conference, franchise supplier, outdoor lifestyle, AI and websites, SEO, Duolingo, franchise community