In this episode of Beyond the Business Card, host Justin McGuire, entrepreneur, Founder of MCG Talent, and creator of 7-Figure Recruitment, sits down with Helen McGuire, an entrepreneur who transformed her career from producing shows at BBC Radio 1 to founding Diversely, an AI-driven tech platform tackling workplace bias on a global scale. 

Helen opens up about her unique journey. From landing her dream job at BBC Radio 1 after two and a half years of unpaid work to pivoting into the advertising industry and eventually building a remote tech startup with a fully distributed team across five countries. She candidly discusses the challenges of scaling a purpose-driven business, navigating the 2022 tech downturn, and successfully selling Diversely to The Access Group, a £9 billion company. 

💡 In This Episode, You’ll Discover: 

✅ The grit required to pursue a dream job, including two years of unpaid work at BBC Radio 1 before landing a role on her favourite show. 

✅ Why she left her dream job and how she navigated a career shift into the advertising world. 

✅ The birth of Diversely, an AI-driven solution to tackle workplace bias, which stemmed from her previous startup, Hopscotch. 

✅ The reality of building a remote tech startup and managing a team across five countries, without ever meeting them in person. 

✅ Her decision to sell Diversely, and why scaling during a financial downturn led to her exit strategy. 

✅ The power of curiosity and resilience: Helen’s philosophy on turning challenges into opportunities — lessons she now shares as the author of The Female Founder Formula and Founder of The Founder’s Sanctuary. 

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