Beyond the Business Podcast

What does it take to build an eight-figure business while staying grounded in faith, family, relationships, and the people who helped you get there?

On Episode 31 of Beyond the Business, Eric Perry sits down with Evan Ritchey, co-founder and CEO of Coconut Cleaning Co., for another powerful episode of Owners Unfiltered.

From starting with a single van and just $68,000 in first-year revenue to building a multimillion-dollar brand expanding through franchising, Evan's entrepreneurial journey is nothing short of inspiring.

But what makes Evan different isn't just his ability to scale a business. It's his genuine heart for people, his passion for building an incredible company culture, and his understanding that relationships are one of the most valuable assets any entrepreneur can have.

Eric recently met Evan and immediately knew there was something different about him. A dedicated husband, father, entrepreneur, and natural relationship builder, Evan is the kind of guy who reminds you that success isn't just measured by revenue, locations, or the size of your company.

In this episode, we go beyond the numbers and dive into leadership, culture, scaling, networking, the sacrifices of entrepreneurship, and what it really means to build something meaningful without losing sight of what matters most.

Because building a successful business is one thing. Building a successful life alongside it? That's an entirely different accomplishment.

This is Beyond the Business — The People, The Struggles, and The Stories Behind Success.

What does it take to build a successful business while making a lasting impact on the community around you?

On this episode of Beyond the Business, Eric Perry and Tearah Rice sits down with Mindy Jones, owner of the Amy Jones Group real estate team, founder of the nonprofit Community on Purpose, and a certified coach for Exactly What to Say.

Mindy is more than a real estate leader. She's an entrepreneur, community advocate, and passionate believer in the power of relationships, intentional leadership, and giving back.

We dive into what it takes to build a thriving real estate business, why the words we choose can make or break conversations, and how success becomes so much more meaningful when you use it to create opportunities for others.

From navigating entrepreneurship and developing strong teams to building a nonprofit focused on making a difference, Mindy shares her perspective on leadership, purpose, and creating an impact that goes far beyond the bottom line.

🔥 In this episode, we talk about:

• Building a successful real estate business through relationships and trust

• The power of knowing Exactly What to Say in business and life

• Leading with purpose and creating a culture that matters

• Why Mindy founded Community on Purpose

• Balancing business growth with giving back

• Defining success by more than just revenue

Whether you're a business owner, entrepreneur, real estate professional, or someone who believes success should mean more than making money, this conversation is for you.

🎧 Beyond the Business – The People, The Struggles, and The Stories Behind Success.

hat does it take to build a business around showing up when someone else’s world is falling apart?

On Episode 29 of Beyond the Business, I sit down with my longtime friend Kolton Myers, owner of Diamond Back Disaster Services, for an Owners Unfiltered conversation about business, leadership, relationships, resilience, and the reality behind entrepreneurship.

Kolton and I go way back, which made this one different. No surface-level business talk. Just two friends and business owners having a real conversation about the wins, the mistakes, the hard seasons, and the lessons you only learn by living through them.

We talk about what it takes to build a company people can depend on during some of their worst moments—and what building that company has demanded from Kolton personally along the way.

No filters. No highlight reel. Just the story behind the success.

🎙️ Episode 29 of Beyond the Business
Owners Unfiltered with Kolton Myers

What does it really take to build a career, serve customers, and make an impact beyond your job title?

On Episode 28 of Beyond the Business, Tearah Rice takes over the mic for another Employee Perspective episode with David Troutman of Aire Serv of Red Mountain.

They dive into David’s journey, the lessons he’s learned along the way, what it takes to succeed in the HVAC and home service industry, and the importance of relationships, customer experience, and showing up for the people around you.

Because behind every company are the people who make it happen, and sometimes the best stories aren’t coming from the owner’s chair.

🎙️ Beyond the Business
The People. The Struggles. The Stories Behind Success.

On this episode of Owners Unfiltered, Eric Perry sits down with longtime friend and business owner Larry Schendelman, owner of AJ Graphics & Promotions.

Larry has built a business around something every company needs but not every company gets right: their brand. From print marketing and promotional products to branded apparel and the materials businesses use to stay in front of their customers, AJ Graphics & Promotions helps companies turn their logo into something people actually remember.

Eric and Larry talk about Larry’s journey into entrepreneurship, building and maintaining a business over the years, the importance of relationships, taking care of customers, and what it really takes to stay relevant in an industry that continues to change.

They also get into the side of business that doesn’t always make it onto social media: the challenges, lessons, mistakes, relationships, and decisions that come with being an owner.

For Eric, this one is personal too. Larry and AJ Graphics & Promotions have been a trusted partner behind Eco Roofing Solutions, handling everything from print marketing to branded apparel and helping bring the Eco brand to life.

No scripts. No polished business BS. Just two longtime friends and business owners talking about what it actually takes to build something that lasts.

This is Owners Unfiltered.

What does it really look like to be part of a growing company from the employee side?

In Episode 26 of Beyond the Business, we’re back with another Employee Perspective episode, sitting down with Chloe from Restore Heroes to hear her story, her experience, and what she’s learned from being part of the team.

Restore Heroes is a locally owned Arizona restoration company specializing in water damage, fire and smoke damage, mold remediation, biohazard cleanup, and emergency disaster restoration. Their team operates in an industry where customers are often calling on one of the worst days they’ve had, and that makes the people behind the business incredibly important.

Chloe gives us a look at the business from a perspective we don’t hear enough: the employee’s. We talk about her role, what brought her to Restore Heroes, the culture she experiences from inside the company, the challenges that come with the restoration industry, and what she has learned along the way.

Because Beyond the Business isn’t only about the owners.

It’s about the people helping build the company every single day.

The people. The struggles. The stories behind success.

🎙️ Beyond the Business — Episode 26
Employee Perspective featuring Chloe from Restore Heroes

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n Episode 25 of Beyond the Business, we’re back with another Power Partners episode! Eric Perry and Tearah Rice sit down with Josh Chasteen, owner and founder of Yellowstone Plumbing & Drains, to talk about what it really looks like to bet on yourself and build a business from the ground up.

Josh spent nearly two decades in the plumbing trade before deciding it was time to take everything he had learned and build something of his own. In December 2024, he launched Yellowstone Plumbing & Drains with one truck and a vision centered around doing business the right way, showing up, telling the truth, taking care of people, and making sure the job is done right.

The inspiration to finally make the leap came during a family RV trip to Yellowstone National Park, where Josh and his wife decided it was time to stop wondering “what if?” and go all in on themselves.

We talk about Josh’s journey from tradesman to entrepreneur, the realities of starting and growing a service business, building a reputation around trust and customer experience, leadership, relationships, taking risks, and the lessons that only come from actually being in the arena.

This conversation goes well beyond plumbing. It’s about entrepreneurship, believing in yourself, building something you’re proud of, and surrounding yourself with the right people along the way.

If you’re a business owner, entrepreneur, tradesperson, or someone who has been thinking about taking the leap and betting on yourself, this episode is for you.

This is Beyond the Business — the people, the struggles, and the stories behind success.

What happens when creativity, construction, and entrepreneurship all come together?

On this episode of Beyond the Business: Owners Unfiltered, Eric sits down with Amanda Billings, owner and lead designer of Artifacts Interiors, to talk about the journey behind building an award-winning interior design business.

Amanda's passion for design started early, she originally dreamed of becoming an architect and archaeologist before ultimately earning her degree in Interior Design from Northern Arizona University, along with a minor in Anthropology. That combination of design and an interest in people helped shape the philosophy behind Artifacts Interiors: creating spaces that aren't simply beautiful, but are a reflection of the people who live and work in them.

Amanda brings a unique perspective to the industry because she understands both design and construction. From material and finish selections to working alongside contractors and managing the details of a project, Artifacts Interiors can take on everything from residential spaces to commercial projects.

And the work has been recognized. Amanda and Artifacts Interiors have earned multiple honors over the years, including recognition from the American Society of Interior Designers (ASID) for both commercial and residential projects.

In this conversation, we get into what originally pulled Amanda into interior design, how she built Artifacts Interiors, what it takes to work successfully alongside contractors, the differences between residential and commercial design, and what she's learned while turning her creativity into a successful business.

We also talk about something that applies far beyond interior design: the difference between being great at your craft and learning how to actually build a business around it.

This is another real conversation about entrepreneurship, creativity, relationships, and everything that happens behind the scenes when you're building something of your own.

🎙️ Beyond the Business — The People, The Struggles, and The Stories Behind Success

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What happens when you sell everything, leave the life you know behind, and go all in on yourself?

On Episode 23 of Beyond the Business, we’re back with another Owners Unfiltered conversation featuring Nate Martin, owner of Lug Wrench Heroes, a mobile tire, wheel, and vehicle maintenance company, and partner in Impeccable Detail, a vehicle aesthetics shop.

Nate’s story is about a lot more than building businesses.

We talk about where the idea for Lug Wrench Heroes came from, what it took to get started, and how Nate has grown and scaled his companies from an idea into what they are today. We also get into one of the biggest risks of his life: selling everything he had in Utah and betting on himself and his vision.

But going all in doesn’t mean the road gets easier.

Sometimes the saying “when it rains, it pours” couldn’t be more accurate. While Nate was already fighting through the struggles and uncertainty of building a business, life started hitting him from every direction. His marriage was falling apart, his wife wanted a divorce, and then he received the devastating news that his mom had cancer.

Business. Family. Relationships. Life.

All at once.

This episode is an unfiltered conversation about what it really looks like behind the scenes of entrepreneurship, taking risks when there are no guarantees, navigating setbacks you never saw coming, continuing to show up when life feels like it’s falling apart, and finding a way to keep moving forward.

Nate’s journey is one of risk, resilience, sacrifice, growth, and betting on yourself when there’s no safety net.

This is what Beyond the Business is all about: the people, the struggles, and the stories behind success.

🎙️ Episode 23 | Owners Unfiltered with Nate Martin

You’re definitely not going to want to miss this one.

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What happens when you find a role that allows you to combine your education, your passion, and your ability to connect with people?

On Episode 22 of Beyond the Business, Tearah Rice sits down with Caila from Blue Lagoon Pools for another installment of our Employee Perspective series.

Caila's journey at Blue Lagoon started on the operations side of the business, working in the office before eventually transitioning into marketing, a role that allows her to put her marketing degree to work and do what she genuinely loves every day.

But marketing is only one of the many hats Caila wears.

She's a master relationship-builder and networker who understands that growing a blue-collar business today requires much more than simply doing great work. From creating and editing content to convincing technicians to step outside their comfort zones and get in front of the camera, Caila has helped make social media a real part of the company's culture and growth.

Tearah and Caila also get into what it's like being a woman in a male-dominated, blue-collar industry, navigating difficult customers, maintaining a positive attitude when things get tough, and the importance of relationships both inside and outside the organization.

It's a conversation about finding your place, embracing every hat you're asked to wear, and understanding just how much impact a great employee can have on the business around them.

🎙️ Episode 22 | Employee Perspective
Featuring Caila from Blue Lagoon Pools
Hosted by Tearah Rice

This is Beyond the Business — The People, The Struggles, and The Stories Behind Success.