Content marketing is now more important than ever as our ways of interacting with clients and potential clients has been limited due to COVID.

Good writers and speakers know that adding personality to your content is key in keeping people watching and reading. When developing marketing content, it is critical to make it interesting in order to keep people engaged. 

In the first collaboration with our bi-weekly business development newsletter The Buzz, Beth O'Mahoney, director of business development in Taft's Chicago office,  takes a deeper dive into personalizing your content and offer additional tips.