The Deep Specialization™️ Podcast

Beyond the Buzz: AI In Marketing w/ Mark de Grasse


Listen Later

“Marketing is about to get a lot more fun.”

If you ask today’s guest, marketing has been extremely stagnant for the past decade and a half. AI is here to change it all for the better, and more entertaining, too!

This episode blasts you into the marketing future with The President of DigitalMarketer, author, and entrepreneur Mark de Grasse.

Get ready to crack the code on the three forces shaping tomorrow's marketing landscape: the AI revolution, brand building, and how disruptive technologies will completely shift our experiences as consumers and as marketers. What will that look like, exactly? Tune into the episode to find out, but here’s a hint: events will never look the same.

More than just predictions, this episode is your playbook for thriving in the ever-evolving marketing landscape. Mark shares actionable insights, dispels common myths, and throws in an array of real-life examples to illustrate his insights.

Ready to decode the future and leave your competitors in the dust? Tune in and join Mark and Corey for an episode of future-gazing (with the chops to back it up).

Here’s what Corey and Mark cover in this episode:

  • Content marketing and AI’s role in breaking bottlenecks.
  • The concept of brand avatars and how they help with marketing.
  • How to get more consistent outcomes by training agency teams on AI.
  • How in-person events will be impacted by AI and innovations in translation/communication.
  • Why prompt formulation is becoming an extremely valuable skill in marketing.
  • Here are some actionable key takeaways for agency founders:

    • Business owners should be making content, but you need a system to run it sustainably.
    • AI is a content tool, and if you’re afraid of it, you’re not very confident in what you do.
    • AI will unlock strategy and innovation by automating lower-value tasks.
    • Marketing is about to get a lot more fun with all the opportunities AI and VR/AR will bring about.
    • Start using AI in everything and get proficient in prompt formulation.
    • The resources mentioned in this episode are:

      - Connect with Mark on LinkedIn Here

      - Learn About DigitalMarketer Here

       

      Join us as we decode AI in marketing and agency leadership.

      👍 If you liked this episode, please rate and review us on Apple Podcasts, and be sure to hit the subscribe button! 🔔
      😡Frustrated with a lack of results from outbound?  I'd like to give you my free 6-day email course that will transform your outbound program from broken to consistently driving new sales opportunities. Sign up here: GetOutboundROI.com.

      ...more
      View all episodesView all episodes
      Download on the App Store

      The Deep Specialization™️ PodcastBy Corey Quinn

      • 5
      • 5
      • 5
      • 5
      • 5

      5

      36 ratings


      More shows like The Deep Specialization™️ Podcast

      View all
      The Joe Rogan Experience by Joe Rogan

      The Joe Rogan Experience

      226,832 Listeners

      The EntreLeadership Podcast by Ramsey Network

      The EntreLeadership Podcast

      4,349 Listeners

      Social Media Marketing Podcast by Michael Stelzner, Social Media Examiner

      Social Media Marketing Podcast

      1,448 Listeners

      Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies by Jason Swenk

      Smart Agency Masterclass with Jason Swenk: Podcast for Digital Marketing Agencies

      125 Listeners

      Built to Sell Radio by John Warrillow

      Built to Sell Radio

      208 Listeners

      Why That Worked  – Presented by StoryBrand.ai by StoryBrand.ai

      Why That Worked – Presented by StoryBrand.ai

      1,925 Listeners

      Y Combinator Startup Podcast by Y Combinator

      Y Combinator Startup Podcast

      217 Listeners

      The Game with Alex Hormozi by Alex Hormozi

      The Game with Alex Hormozi

      4,389 Listeners

      My First Million by Hubspot Media

      My First Million

      2,624 Listeners

      Morning Brew Daily by Morning Brew

      Morning Brew Daily

      2,969 Listeners

      Breaking Points with Krystal and Saagar by iHeartPodcasts

      Breaking Points with Krystal and Saagar

      9,698 Listeners

      The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis by Nathaniel Whittemore

      The AI Daily Brief (Formerly The AI Breakdown): Artificial Intelligence News and Analysis

      491 Listeners