Beyond the Canopy

What does it really take to restore ecosystems at scale, beyond planting trees?

In this episode of Beyond the Canopy, we sit down with Marie-Noëlle Keijzer, CEO of WeForest, to talk honestly about the realities of ecosystem restoration.

From restoring more than 80,000 hectares to planting over 100 million trees, WeForest’s work reaches far beyond forests, it supports livelihoods, strengthens communities, and builds long-term resilience for people and nature alike.

Together, we explore what works (and what doesn’t) in large-scale restoration, why community leadership is essential, and how science, transparency, and integrity are non-negotiable if we want restoration to deliver real, lasting impact. We also discuss the growing role of corporate partnerships and how to make sure they truly support ecosystems rather than just good intentions.

Whether you’re working in conservation, sustainability, impact investing, or simply curious about how restoration really happens on the ground, this conversation offers grounded insights and hopeful perspectives.

Hit subscribe, join the conversation, and let's grow a movement beyond the canopy.

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Marie-Noëlle's reading recommendation: Not the end of the world by Hannah Ritchie
https://www.penguin.co.uk/books/453652/not-the-end-of-the-world-by-ritchie-hannah/9781529931242?utm_source=BeyondTheCanopyPodcast-WeForest&utm_medium=youtube-description&utm_campaign=reco

What if protecting forests was actually good for business?

In this episode, host Alexander sits down with Tim Cronin, Global Lead of WWF's Forests Forward Program, to explore how some of the world's biggest companies — IKEA, SIG, Interulco and others — are turning forest conservation into a core business strategy.

From supply chain resilience to regulatory pressure and emerging carbon markets, Tim breaks down why the conversation around corporate sustainability has moved from the PR team into the boardroom — and what that shift means for the future of our forests.

🌿 What you'll learn:

How WWF's Forests Forward program works with companies across three action areas: responsible sourcing, forest management, and landscape finance
Why physical climate risk — not just reputation — is now the biggest driver of corporate forest investment
The 22-year IKEA-WWF partnership and how it transformed a supply chain from 10% to ~98% responsibly sourced timber
How FSC certification creates leverage for better forest governance at the national level
What policy changes — from harmful subsidy reform to land rights — are needed to unlock private sector action at scale

🎙️ Guest: Tim Cronin, Global Lead, WWF Forests Forward Program

This episode was recorded in November 2025

What does it take to protect one of Mexico's most biodiverse landscapes for 40 years?

In this episode, Alexander Watson speaks with Marta "Pati" Ruiz Corzo, founder and UN Champion of the Earth, and Laura P. Burke Pérez-Arce, president and carbon finance architect of Grupo Ecológico Sierra Gorda (GESG), the organization behind the Sierra Gorda Biosphere Reserve, the largest socially managed protected area on Earth.

They talk about fighting highways and dam projects, building a locally adapted carbon protocol that actually works for smallholders, and why global standards kept failing communities like theirs. They also discuss the strategic alliance with OpenForests that brought geo-transparency and a new monitoring infrastructure to Sierra Gorda's conservation model.

This is conservation as it rarely gets told: stubborn, spiritual, deeply local, and quietly revolutionary.

🌿 Subscribe for new episodes of Beyond the Canopy, the podcast exploring the most innovative approaches to ecosystem restoration and impact-driven investment.

What happens when a search engine gives up its right to ever profit and puts every euro into restoring the planet instead?

In this episode, host Alexander Watson sits down with Christian Kroll, founder and CEO of Ecosia, and Pieter van Midwoud, Ecosia's Tree Planting Officer, just days before the company celebrates a landmark milestone: 250 million trees growing across more than 40 countries.

But this conversation goes well beyond the number.

Christian unpacks why he legally signed away his shares to a purpose foundation - making Ecosia unsellable and profit-free for individuals - and why he's now building Europe's first independent search index as a matter of geopolitical sovereignty. With US big tech dominance increasingly weaponizable, Ecosia may be quietly becoming critical digital infrastructure for the free world.

Pieter pulls back the curtain on what 250 million trees actually means on the ground: 80% survival rates, 2,000 native species, independent audits by botanical gardens, satellite monitoring, and a portfolio that deliberately keeps 50% of projects in the hardest-to-finance category because some ecosystems can't wait for a business case.

Together, they explore:

• How Ecosia's circular funding model reinvests returns from agroforestry and renewable energy back into restoration
• Why carbon markets alone will never solve nature finance and what stable, non-speculative funding actually looks like
• The parallel between the energy transition and land use: where regenerative agriculture is today, and what needs to shift
• What project developers need to know to connect with Ecosia's tree planting program
• Why eating less meat and switching your default search engine are two of the most underrated climate actions available right now

This episode is for nature project developers, corporate sustainability teams, impact investors, and anyone who wants to understand how technology and landscape restoration can work together, not against each other.