Is your e-commerce platform struggling to keep up with the depth of your product data? Discover why relying solely on your transaction engine might be the bottleneck slowing down your digital growth.

In this episode of Navigating Data, Sam and Alex dive deep into the critical difference between transactional commerce platforms and dedicated Product Information Management (PIM) systems. While standard shop systems are built for speed and sales, they often lack the architectural depth required for rich, multi-channel storytelling.

We explore why modern retail demands a "Single Source of Truth" that goes beyond simple catalogs. From managing complex technical specs to syndicating content across Amazon, Social Media, and print, we discuss how a centralized data hub is the key to efficiency. Plus, we look at how the OMN accelerator framework integrates Digital Asset Management (DAM) and AI automation—like auto-tagging and translation—to drastically reduce time-to-market.

Key Topics Discussed:

• Volume vs. Depth: Why commerce platforms handle transactions well but fail at complex data enrichment.
• The Single Source of Truth: Centralizing data to ensure brand consistency across every channel.
• The Power of OMN: How apollon’s solution combines PIM, DAM, and workflow management into one ecosystem.
• AI in Action: Leveraging artificial intelligence for automated image editing, text generation, and localization.
• Syndication: Tailoring product feeds for diverse marketplaces without manual errors.

Want to dive deeper? Read our full in-depth article on why PIM is the strategic foundation for modern commerce success on our blog:

https://apollon.de/en/artikel/more-than-just-a-catalog-why-pim-is-an-essential-complement-to-your-commerce-platform/