Host Barry Fearn talks to Gavin Bell, owner of performance agency Yatter and Liam Hall, Performance Director at Lane Media, about the current trends in Performance Media channels. They discuss how this years changes in both Google & Meta are unprecedented, whether Black Friday has ‘eaten itself’ and what changes they see on the horizon as they look ahead to 2024 and beyond.

Host Barry Fearn talks to Gavin Bell, owner of performance agency Yatter and Liam Hall, Performance Director at Lane Media, about the current trends in Performance Media channels. They discuss how this years changes in both Google &amp; Meta are unprecedented, whether Black Friday has ‘eaten itself’ and what changes they see on the horizon as they look ahead to 2024 and beyond.

Beyond the Click: Performance Media Now & Next - Gavin & Liam - Ep 20

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.<br /><br />This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

Business

Marketing

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

In this first short series, we speak to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics - from the trials and tribulations of starting and building a successful marketing agency, to marketing innovation within the drinks industry, the hot topic of sustainability and marketing in a pre and post Covid world.<br><br>This podcast series highlights the creativity, passion, resilience and success of some of our talented industry colleagues.

Share Beyond the Click: Performance Media Now & Next - Gavin & Liam - Ep 20

Sign up to save your podcasts

Beyond the Click: Performance Media Now & Next - Gavin & Liam - Ep 20

Beyond the Click: Performance Media Now & Next - Gavin & Liam - Ep 20