Struggling with influencer marketing that doesn't drive sales? You're not alone, and the problem isn't your product or even your choice of influencers – it's your strategy.

Most toy brands approach influencer marketing backward, expecting content creators to close sales when their true superpower lies in opening doors. When we treat influencers as salespeople rather than introducers, we set ourselves up for disappointment and missed opportunities. Those glossy reports showing thousands of impressions mean nothing if you've failed to capture potential customers who weren't ready to buy immediately.

The solution? Stop gambling on immediate conversions and start building a system that works with human psychology. By creating dedicated landing pages that offer two clear paths – an immediate purchase option AND a valuable free resource – you transform influencer traffic from a one-time opportunity into an owned relationship. One toy brand using this approach captured 500 email addresses alongside their direct sales, generating four times more revenue through thoughtful follow-up.

This episode walks you through exactly how to implement this strategy, from creating the right lead magnet to designing landing pages that convert in multiple ways. You'll learn why the traditional approach leaves money on the table and how simple adjustments can dramatically improve your ROI on influencer spending.

Ready to stop renting attention and start building real connections with customers? This mindset shift might be the most valuable change you make to your marketing strategy this year. Subscribe now and join our community of toy marketers who are thinking differently about growth – and getting results that prove it works.

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