🎙️ Title: Beyond The Cover: Book Hunt With GenZ

Host: Jarika Moon

Guest: Alaska

In this special episode of The Digital Collective, host Jarika Moon is joined by her very first guest—and surprise Gen Z her daughter—Alaska, a passionate young reader with a love for YA romance, fantasy adventures, and deeply meaningful storytelling. Together, they explore how Gen Z is reshaping the way books are discovered, shared, and sold.

From the power of BookTok to the art of authentic marketing, this episode dives into the reading habits, emotional drivers, and digital spaces that influence Gen Z's choices—not just in books, but across media and branding. Whether you're a marketer, author, or just curious about how today's teens engage with stories, this conversation offers fresh insight into what really connects with the next generation.

💡 Featuring rapid-fire Q&A, real talk about book marketing, and a look at what Gen Z wants from brands—this is your behind-the-scenes peek at storytelling through a new lens.

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