The Hypothesis

Beyond the Deadline: It's Not About Time, It's About Attention


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We're told that creative people notice every detail while others are just racing the clock. But what if that's completely wrong? Join us as we explore the evidence from neuroscience to history that refutes the idea of a "creative chronotype." Discover why the ability to flexibly shift your focus is more critical than your perception of time, how the peak creative "flow state" makes time disappear entirely, and why deadlines can be a powerful catalyst for your best work.

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