What does technical SEO look like when it stops fixing problems and starts shaping strategy?

In this episode of The Search Session, host Gianluca Fiorelli sits down with Will Kennard, a London-based technical SEO consultant, to explore how modern frameworks like Next.js and Nuxt are redefining SEO, why AI should be grounded in real data, and how SEOs can work more effectively with developers. The conversation dives into JavaScript rendering, AI discoverability, and the growing overlap between technical SEO, coding, and product thinking.

From startups to enterprise environments, Will shares how SEO strategies evolve with scale—and why the most effective technical SEOs are the ones driving ideas, not just resolving issues.

This is the 57th episode of:  https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh 

Here's what you'll learn in this episode:

• (00:07) Meet Our Guest: Will Kennard
• (00:39) AI Hype, AEO, and Calming Client Expectations
• (06:47) The JavaScript Debate: Next.js and React for SEO
• (15:19) Why Technical SEOs Need to Get Closer to Development
• (18:34) AI Tools, Prototyping, and Learning Through Code
• (21:58) JavaScript SEO for LLMs: Rendering, Visibility, and Compromise
• (26:56) Using Technical SEO as a Creative Catalyst
• (32:32) Startup SEO: Building Demand, Authority, and Early Momentum
• (39:40) Navigating Corporate Bureaucracy and Stakeholder Buy-in
• (43:46) Beyond the Screen: Warhammer, Gym Life, and Personal Passions 

👉 Read the full article and explore additional insights:  

https://www.advancedwebranking.com/blog/technical-seo-as-creative-strategy 

Where to find Will Kennard

• LinkedIn: https://www.linkedin.com/in/willkennard/ 
• X: https://x.com/WillKennard 
• Website: https://www.willkennard.com/ 

Where to find Gianluca Fiorelli 

• Linkedin: https://www.linkedin.com/in/gianlucafiorelli/ 
• X: https://x.com/gfiorelli1 
• Bluesky: https://bsky.app/profile/gfiorelli1.bsky.social 
• Website: https://iloveseo.net/ 

🎙 Listen to The Search Session on your favorite platform:

• YouTube: https://www.youtube.com/playlist?list=PL_sm3ydVBxdAJ84k2qsH1LkTDbtbdNrGh  
• Spotify: https://open.spotify.com/show/1FzI5qwHtIndtiibZWiroS  
• Apple Podcasts: https://podcasts.apple.com/us/podcast/the-search-session/id1796043201 

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