Most B2B teams are losing qualified buyers not because their product is wrong, but because their sales motion is too slow to keep up with modern intent. In this episode of The B2B Revenue Executive Experience, host Cory Cotten-Potter sits down with Alon Rosenberg, Co-Founder and CEO of Knock AI, to explore why conversational B2B sales and direct messaging are rapidly replacing forms, emails, and delayed demo bookings.


As buyer attention spans shrink and speed to lead becomes critical, Alon shares real data showing why 84% of qualified B2B buyers prefer to chat rather than fill out forms, and how blending AI with human trust is reshaping how deals actually close today. When 84% of qualified buyers prefer chat, forcing them into a form isn’t neutral friction. It’s an active disqualifier.


“Selling is trust and relationship. Without those two, it doesn't matter if you have the most amazing product; I'm not going to proceed with you. And I think that that's where a human touch will come. So it has to be a combination of AI and human.” — Alon Rosenberg

What You'll Learn:

• Why 84% of qualified leads prefer direct chat over forms and emails
• How to leverage the 90-minute intent window
• The psychology behind why messaging feels different than email
• How to pilot messaging adoption without disrupting your entire funnel
• Why this works across all deal sizes and industries
• How AI and human touchpoints must work together
  
  

Alon Rosenberg is the Co-founder and CEO of Knock AI, a platform transforming buyer-seller engagement through direct messaging. With vast experience scaling teams and building go-to-market strategies across startups and enterprise organizations, Alon brings a data-driven perspective to modern sales challenges.

Want more insights on mastering the fundamentals of selling? Explore more episodes of The B2B Revenue Executive Experience where elite sales leaders share the systems, mindsets, and tools that drive consistent performance. 🎧 Browse all episodes


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Previous guests include: Eric Shaver, Managing Partner at Kensei Partners, Harry Spaight, Founder of the Selling with Dignity, Jeroen Corthout, Co-Founder at Salesfare
Check out our three most downloaded episodes:

• Episode 189: 5 Things CRM Software Should Help You Do w/ Jeroen Corthout
• Episode 299: How to Break the Used Car Salesperson Stereotype with Harry Spaight
• Episode 301: From Tech Sales to Business Conversation with Eric Shaver

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