In this episode of Founders Future, with host Zach Young, we sit down with Geoff Ketterer, founder of Scale Simple. Geoff shares his unique journey from being a Michelin-trained chef to a high-ticket sales director, revealing how the principles of leadership and process from the kitchen translate directly to building effective sales and marketing teams. He delves into the significant shifts in the high-ticket sales landscape post-COVID, highlighting the critical "trust recession" and why traditional funnel strategies are becoming less effective.

Geoff introduces his powerful "Hybrid Content Engine" strategy, a method designed to rebuild trust and dramatically increase lead efficiency over mere volume. He explains how blending specific types of organic content with paid amplification guides potential clients through a journey across multiple platforms, building the essential "know, like, and trust" factor before they ever book a sales call. This approach, inspired by data-driven principles like Google's 7-11-4 model, has helped his clients in niches like fitness, dating, and trading see their close rates skyrocket from 18% to over 50%.