In this episode of Founders Future, with host Milan Kohut, we sit down with Navi Singh, the CEO and founder of sohva. Navi shares her dynamic career journey, from project management and creative operations to scaling influencer marketing at major companies like eBay and Wish.com. She reveals the pivotal moment she discovered TikTok Shop, which uniquely combined her expertise with performance marketing metrics, and how this inspired her to launch her own social commerce agency. Navi discusses the mentorship and partnership that gave her the confidence to become a first-time founder and the mission behind sohva.

Navi details how sohva acts as a growth partner for a diverse range of brands, from mom-and-pop shops to enterprise clients, by managing their entire TikTok Shop presence. She explains their unique retainer-plus-commission model designed to navigate the platform's longer "cold start" period. The conversation covers the challenges of scaling an agency, the importance of not being the hardest on yourself, and sohva's ambitious goals to hit $2M ARR by capitalizing on the explosive growth of social commerce.