I sat down with Michael Wallner, ServiceNow’s Head of Generative AI GTM for EMEA Central, to delve into the transformative role of Generative AI (GenAI) within the automotive and manufacturing sectors. We explored key elements needed for effective GenAI adoption, from building strategic alliances with tech partners to the critical roles of governance and change management in ensuring sustainable implementation. Michael shared insights on bridging the gap between GenAI hype and real-world application, providing examples of value-driving business cases and exploring the diverse strategies of GenAI providers. This conversation is a deep dive into the strategies, technology, and change management required to harness GenAI’s potential in automotive, making it an unmissable discussion for industry leaders and AI enthusiasts alike.