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Beyond the Hype – Making AI Practical, Purposeful, and Human in Marketing
In this episode of Isme Insights, we chat with Chay Watkins, Fractional Marketing Director and Exec MBA with AI student at Cardiff University, about cutting through the noise around artificial intelligence.
With over 15 years in marketing across FMCG, food, and drink brands, Chay shares his perspective on what AI really means for marketers — beyond the buzzwords. We explore why he returned to university to study AI, how leaders can adopt it responsibly, and why creativity and critical thinking still matter more than ever.
A must-listen for marketers, leaders, and anyone curious about the future of human creativity in the age of AI.
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By Cathy KnightIn this episode of Isme Insights, we chat with Chay Watkins, Fractional Marketing Director and Exec MBA with AI student at Cardiff University, about cutting through the noise around artificial intelligence.
With over 15 years in marketing across FMCG, food, and drink brands, Chay shares his perspective on what AI really means for marketers — beyond the buzzwords. We explore why he returned to university to study AI, how leaders can adopt it responsibly, and why creativity and critical thinking still matter more than ever.
A must-listen for marketers, leaders, and anyone curious about the future of human creativity in the age of AI.