Against the Tide

Beyond the Labels


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Zoe Brough is an HR leader in professional sport. Her career has taken her from financial hardship in Yorkshire to senior leadership and running her own sobriety consultancy. Along the way, she has challenged assumptions about class, opportunity and what success can look like. 


In this conversation with Jo, Zoe reflects on the shame of growing up poor, the resilience inspired by her Mum, and the determination that helped her create opportunities where none existed. She shares why empathy matters, how optimism can be learned, and why our beginnings never have to define our future. 

Zoe also shares her journey to sobriety and how she’s now helping others who are seeking to gain control of their relationship with alcohol. 


If you've ever questioned what's possible for your life or career, this episode will inspire you to swim against the tide of limitation and create opportunities of your own. 

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Against the TideBy ThinkforWellbeing