Beyond the Launch

Is fear of burnout holding you back from relaunching your profitable offers? Join me, Chelsea, the Launch Copy Coach, as we dissect the common struggles entrepreneurs face when managing multiple roles—from copywriting to strategizing—that drain their energy and steal joy from their personal life. We’ll address the common resistance to relaunching offers, especially among high-level coaches and course creators. I’ll unfold the real reasons behind the resistance to relaunching, highlighting the overwhelming number of roles entrepreneurs take on during launches, and emphasizing the need to delegate. Let’s dive in.

01:43 The Resistance to Relaunching

03:44 The Consequences of Wearing Too Many Hats

15:10 The Solution: Delegate and Thrive

Let’s explore the question of creating a 6-figure launch with a lean team. What does it actually take to make a launch like this happen? What kinds of team members do you need? How do you handle the complexities of managing launch tasks while balancing personal life and business growth? Where should your energy vs your team’s energy be focused? Let’s talk about it – plus I’ll share examples from my clients.  

Let’s dive in.

02:03 The Importance of a Lean Team

03:27 How to Effectively Manage a Lean Team

04:46 Real-Life Client Examples

07:02 Finding the Right Partner for Your Launch

In this episode, I share 3 overlooked but highly effective tactics to boost your launches. And the best part? You can implement them in under 1 hour. 

If you've launched your program more than once you already have the resources you need to implement at least 1, if not all 3 of these, so no excuses! If you have a VA, get them to help – you'll see the positive effects all over your next launch. 

These strategies are designed to be actionable, simple, and highly impactful for improving launch outcomes without days of effort.  

00:42 Tactic #1

06:21 Tactic #2

09:25 Tactic #3

In this episode, I address course creators and coaches contemplating the effectiveness of launching as a growth pathway for the rest of 2024. 

I highlight the evolution of CEOs, businesses, and their audiences, and explore the importance of balancing business and personal growth. 

I propose a shift from hands-on involvement in launching to leveraging support systems, enabling entrepreneurs to focus on thought leadership, building brand authority and audience connection, and solving more sophisticated problems for the more advanced members of their audience and for the business on a whole. 

This approach can enable you to have your highest revenue launches ever without sacrificing your quality of life. 

00:00 Introduction: Is Launching Still Your Best Growth Pathway?

03:17 Evolving Business and Audience

06:13 Rethinking Your Launch Strategy

08:14 The Role of Support Systems

10:29 Deciding Your Role in the Business

What if you could achieve a wildly successful Q3 launch without sacrificing your well-being? Join me, Chelsea, the Launch Copy Coach, as I reveal how you can break free from the exhausting cycle of intensive launches or the low-effort approach that compromises results. 

I'll share addresses common dilemmas faced by her clients, that you may also experience, including managing energy and time while aiming for the best launch outcomes. We'll also tackle how you can explore new stories around delegation and support to achieve both spaciousness and profitability. 

Whether your Q3 launch is set for August or September, I'll guide you through identifying the support you need and optimizing your approach. 

Let's dive in.

00:04 The Importance of Q3 Launches

01:29 Challenges of High-Intensity Launches

07:54 Exploring New Stories and Support

13:27 Final Thoughts and Encouragement

Chelsea, The Launch Copy Coach, does a mini-client case study, discussing 3 key revenue-boosting strategies used by her clients during their most successful program launches to date. She emphasizes that these tactics provide valuable insights into audience preferences which can help to (1) refine your messaging, (2) enhance client connection, and (3) increase your overall impact. Throughout the episode, she offers quick tips for implementing these techniques in future launches.

00:00 The Power of Revenue Boosting Tactics

01:46 Tactic 1: we all know about this but not enough of us use this tactic well to create desirability in our audience

04:04 Tactic 2: this is KEY to growing conviction and trust in Your community so their yes is a confident no-brainer

07:22 Tactic 3: you might shy away from this one but it can really push you over the line when it comes to your launch goals

08:27 The Impact of These Tactics

In this episode, host Chelsea addresses business coaches and course creators who have recently had their most successful launches or months in business, emphasizing the importance of reassessing the business and growth goals after these achievements. 

She introduces two primary strategies: converting the offer to an evergreen program or continuing to live launch the program. Chelsea explains that the choice depends on the entrepreneur's lifestyle goals, their preferred business demands, and their relationship with the live launching process. 

She also brings up the risk of falling into a routine that could lead to eventual dissatisfaction with the business and highlights the need to ask meaningful questions about the direction of the business to avoid such a scenario. 

She invites listeners to consciously decide their next steps instead of having to radically pivot or tear their business apart later.

00:00 The Importance of Assessing Growth

03:40 The Consequences of Not Planning for Growth

07:15 Options for Growth: Going Evergreen

10:11 Options for Growth: Continuing to Live Launch

12:00 The Importance of Intentionality & The Role of Your Business in Your Life

In this episode, Launch Copy Coach Chelsea hosts a live discussion about the essential question individuals should ask before their next launch: 

'Do I want the level of demand and responsibility on me, during this launch, to stay the same, to increase or to decrease?' 

To help coaches and course creators answer this question, Chelsea introduces the concept of four R's - Roles, Responsibilities, Results, and Requirements. Each 'R' needs to be intentionally reflected on to ensure a launch that creates the kind of experience and results that are aligned with the coach’s or course creator’s goals.

She underscores the mutually beneficial relationship that can exist between the launch and the entrepreneur – but the terms of that relationship need to be outlined. And that’s why asking this question is important.

00:00 The Key Question for Your Spring Launch

01:34 The Crucial Question: Demand and Responsibility

04:51 The Four R's: Role, Responsibilities, Results, Requirements

09:31 Understanding the Demand and Your Capacity

19:32 The Symbiotic Relationship of Launches

24:25 Conclusion: Making Your Launch Work for You

In this episode, the host, Chelsea discusses three important trends for successful course and coaching program launches in spring 2024. 

The first trend gets you more revenue before you open doors to your offer, optimizing the opportunity of connecting with potential clients. 

The second trend grows MASSIVE trust with your community. 

Lastly, the third trend creates a launch experience that your people can't wait to show up for! – turning them into enjoyable experiences rather than formulaic strategies. 

For each of these trends, Chelsea includes examples and results from her clients' current launches that you can use to inspire your own results.

At the end of the episode, Chelsea also highlights the required high levels of investment and leadership that a launch demands. While these trending strategies can create a no-brainer 'yes' scenario for potential customers, they require extra capacity and energy to brainstorm, refine, and execute – energy and capacity that not all coaches and course creators may possess. The need to fill the gap between what creates a 'yes' and what business owners can realistically offer is the highlighted point of discussion. 

00:00 The Importance of Launch Trends

02:23 First Trend

06:31 Second Trend

10:32 Third Trend

16:45 The Gap Between Desired and Actual Launch Experience

23:58 Closing Thoughts and Next Steps

To kick off season 3 of the podcast, I give you coaches and course creators 3 launch trends to watch for throughout 2022 and possibly to employ in your own launches.

2021 was quite a year of growth, disappointment, scaling, refinement, so many challenges and so many opportunities for more. All of that has significantly impacted what audiences are looking for in terms of their experiences during a launch and inside the programs they sign up for.

In this episode, I share 3 of the things that I'm expecting to see more and more launches tap into, based on the realities that 2021 has created for us.

DM me on Instagram @ thelaunchcopycoach to let me know what you think about this episode!