Thinking, Fast and Slow, Daniel Kahneman's book on cognitive biases introduced the theory that the unconscious mind is a major driver for decision making. In this podcast Rick Kelly sits down with CEO of Protobrand, Anders Bengtsson, on how accessing System 1 insights--the unconscious part of the brain--should be an essential practice to market research.

Thinking, Fast and Slow, Daniel Kahneman's book on cognitive biases introduced the theory that the unconscious mind is a major driver for decision making. In this podcast Rick Kelly sits down with CEO of Protobrand, Anders Bengtsson, on how accessing System 1 insights--the unconscious part of the brain--should be an essential practice to market research.

Thinking, Fast and Slow, Daniel Kahneman's book on cognitive biases introduced the theory that the unconscious mind is a major driver for decision making. In this&nbsp;podcast Rick Kelly sits down with CEO of Protobrand, Anders Bengtsson, on how accessing System 1 insights--the unconscious part of the brain--should be an essential practice to market research.

Beyond the Likert Scale: Behavioral Economics Has Hit Market Research

Market research may have lost its edge, but that doesn't mean we can't bring it back. Leaders from across the research industry sit down with Fuel Cycle to share their perspective on the biggest trends emerging in market research; from the rise of automation to the wave of data privacy laws sweeping across the globe. This podcast is about big ideas shaping the future of market research, and how industry leaders navigate an industry that is in constant flux.

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Beyond the Likert Scale: Behavioral Economics Has Hit Market Research

Beyond the Likert Scale: Behavioral Economics Has Hit Market Research