Is creativity an individual spark of genius, or does it thrive in social and cultural contexts? In this episode of The Glad Genius Thesis, we explore Explaining Creativity: The Science of Human Innovation by Keith Sawyer, challenging myths about creativity and uncovering the research-backed truths behind innovation.

From psychology and sociology to history and anthropology, the book examines how creativity is shaped by culture, collaboration, and historical influences. It explores artistic and technological breakthroughs, revealing how creativity is rarely a solitary act but rather a dynamic, interdisciplinary process. How does society evaluate and foster creativity, and how can individuals and organizations use this knowledge to enhance innovation? This episode unpacks the science of creative thinking and its impact on both individuals and the world.

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