Marketing expert John Dwyer recently joined KOP for an in-depth discussion on what elevates a podcast guest from good to great.

John delved into his marketing philosophy, which centers on direct-response strategies designed to maximize sales for small to medium-sized businesses.

Key effective strategies highlighted included the Facebook contest blueprint, the use of incentivized promotions like the radio station scratch bingo card, and the classic "problem-solution" advertising formula. 

John emphasized that this formula must feature a powerful call to action and an appealing, low-cost "happy meal toy" incentive.The expert took a firm stance against much of modern advertising, critiquing its lack of creativity and its over-reliance on easily misleading vanity metrics.

 The importance of monetizing a podcast audience through joint ventures and diligently collecting listener data was also strongly stressed for podcasters.

 


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