This episode of Marketing Moves explores the power of branding core values in shaping business culture and client relationships with Heidi Baumgart, co-executive director of the Small Giants Community. Heidi shares her leadership journey and insights on how well-defined values drive decision-making, employee engagement, and customer loyalty. The conversation offers practical strategies for integrating core values into daily operations, making this episode a must-listen for businesses looking to stand out in a competitive market.