In this episode of the Rotman Podcast, our hosts are joined by Professor Dilip Soman, Director of the Behavioural Economics in the Action Research Centre at Rotman. The group discuss the impact of the pandemic on consumer habits, and organizational changes stemming from this event. Professor Soman also shares some tidbits on his new book, and discusses his recent papers centering around consumer behaviour. We also hear his thoughts on how Canada could have handled the pandemic better. Tune in to learn more!