This Digital Trust podcast episode features Guney Seyhan, a global sales manager and cybersecurity expert from Brand Defense. He dives into the evolving digital threat landscape, explaining how cybersecurity has moved beyond protecting isolated devices to defending complex ecosystems that include cloud, IoT, and operational technology. Guney emphasizes that traditional perimeter defenses are no longer enough; continuous monitoring across the surface, deep, and dark web is essential. The pandemic and remote work significantly expanded these risks, making organizations vulnerable through compromised credentials and exposed IP addresses.

Guney advocates for a proactive approach built on visibility and monitoring of digital assets across all cyber layers. By treating these assets as "fishing rods" to detect exploitation in cybercriminal spaces, companies can gain intelligence to prevent breaches. The core message: visibility is the foundation of effective protection, urging security leaders to expand beyond traditional defenses to comprehensively monitor the external threat landscape.

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