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Beyond the Pitch Slap: John Lyons on Research-Driven Marketing with AI
AI Marketing Case Studies with John Lyons, Founder of Human Hat Stand
In this episode, Fernando Labastida interviews John Lyons, the founder of Human Hat Stand, a fractional CMO service helping B2B professional service businesses achieve effective marketing results. John shares his practical approach to implementing AI tools like Perplexity AI and My Telescope in his marketing research process, delivering data-driven insights for clients.
Key points discussed:
- How John uses AI tools to streamline research, competitive analysis, and customer interviews
- The critical role of qualitative and quantitative research in developing effective marketing strategies
- Finding your product-market fit by identifying the 25% of your market that truly values your solution
- Developing "no-brainer" value propositions based on customer pain points and purchase drivers
- Standing out on LinkedIn with authentic, distinctive personal branding (like John's famous hat and bins)
Follow John Lyons:Website: johnlyons.co.ukLinkedIn: John Lyons Twitter: Johnny Ego (@johnnieego)
Sign up for the Smack my Pitch Up webinar, April 10th, 8:00 AM CDT
Get full access to Strike Marketing News at strikemarketing.news/subscribe
View all episodes
By Fernando LabastidaAI Marketing Case Studies with John Lyons, Founder of Human Hat Stand
In this episode, Fernando Labastida interviews John Lyons, the founder of Human Hat Stand, a fractional CMO service helping B2B professional service businesses achieve effective marketing results. John shares his practical approach to implementing AI tools like Perplexity AI and My Telescope in his marketing research process, delivering data-driven insights for clients.
Key points discussed:
- How John uses AI tools to streamline research, competitive analysis, and customer interviews
- The critical role of qualitative and quantitative research in developing effective marketing strategies
- Finding your product-market fit by identifying the 25% of your market that truly values your solution
- Developing "no-brainer" value propositions based on customer pain points and purchase drivers
- Standing out on LinkedIn with authentic, distinctive personal branding (like John's famous hat and bins)
Follow John Lyons:Website: johnlyons.co.ukLinkedIn: John Lyons Twitter: Johnny Ego (@johnnieego)
Sign up for the Smack my Pitch Up webinar, April 10th, 8:00 AM CDT
Get full access to Strike Marketing News at strikemarketing.news/subscribe