Dr. Yangjie Gu, Associate Professor of Marketing at HEC Paris, delves into key insights from her research, “Understanding Consumer Choices Beyond the Purchase: Post-Decision Satisfaction, Preferences, and Hedonic Adaptation.”

Drawing on her award-winning research on post-decision satisfaction, hedonic adaptation, and choice closure, she explains why even “perfect” decisions often fail to deliver lasting joy and how our tendency to keep mentally reopening choices fuels regret and dissatisfaction. The conversation unpacks the happiness treadmill of hedonic adaptation, the double-edged sword of hyper-personalized experiences, and practical strategies, like creating psychological closure and actively savoring what we already have that can help both consumers and businesses foster more enduring satisfaction beyond the moment of purchase.

This podcast is brought to you by Global Management Consultancy. For more information, please visit www.globalmanagementconsultancy.com.

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