PRCA World Champion and Hall of Famer Cody Custer joins Kaycie to talk about faith, mentorship, and the lessons learned through a lifetime in rodeo. From his early years as a bull rider to his work as a teacher and mentor today, Cody shares how humility, discipline, and gratitude continue to guide his life beyond the arena.

This year, he was recognized as WSF’s 2025 Ted Wiese Memorial Award recipient, honoring his faith, mentorship, and dedication to the sport he loves.

In this episode: • Building faith and focus through adversity • Why injury and recovery are part of the calling • Mentorship and being a positive representative of the sport • How discipline and work ethic translate to life beyond rodeo

“Live in the moment. Love what you’re doing. Take it all in—and be a good representative of what we’re doing. It’ll come back to you on the other side.” — Cody Custer

Plus: WSF Interim Executive Director Mai-Brit Harvey shares updates on upcoming events, including Peyton’s Project Runway, the Las Vegas Charity Golf Tournament, and Rodeo’s Next Up, presented in partnership with Las Vegas Events.

👉 Learn more about WSF's upcoming events at wsf.org/events-list-FuDSU 

🎧 Listen to Beyond the Rodeo wherever you get your podcasts. Learn more about Western Sports Foundation at wsf.org

Legendary barrel racer Lisa Lockhart joins us on Beyond the Rodeo to share stories from her incredibly successful pro rodeo career. As an 18-time National Finals Rodeo (NFR) qualifier, three-time NFR average champion, and the current WPRA all-time career earnings leader, Lisa's journey offers inspiration to rodeo fans and competitors of all ages. In this episode, Lisa opens up about her lifelong passion for horses and the competitive spirit she honed through sports, revealing the driving forces behind her success. With insights into her personal and professional life, Lisa recounts the pivotal role her husband plays in encouraging her rodeo dreams and how support from her family has been a cornerstone of her career.

The life of a rodeo athlete is not for the faint-hearted, and Lisa provides a candid look into the sacrifices and triumphs that define that lifestyle. From the intense travel schedule to the dedication required for horse care, Lisa shares the strategies that have helped her balance the rigors of competition with family commitments. Listeners get an inside look at the unique challenges athletes face, from financial pressures to the unpredictability of animal performances, shedding light on the resilience required to thrive in this sport.

Beyond the competition, Lisa reflects on the deep bonds she has formed with her horses and the rodeo community. Cherished memories of her equine partners illustrate the emotional connections that leave lasting legacies. Lisa also highlights the unwavering support of rodeo fans and the communal spirit of the Western lifestyle, where camaraderie and integrity are fundamental. This episode is a testament to the enduring spirit of the rodeo community and the inspirational stories that resonate far beyond the arena.

Pendleton Whisky Brand Heritage Director Tia Bledsoe joins us to share her wealth of experience in the tourism and hospitality industry. With a career spanning over two decades, Tia offers a unique perspective on how Pendleton has successfully stayed true to its Western roots while navigating the challenges of an ever-changing industry. Listen in as Tia recounts the brand's evolution from its origins to becoming a staple in the whisky market, thanks to its deep-rooted connections with rodeo and Western culture.

We explore the vibrant intersection of spirits and Western sports, revealing the passion and community that fuel professional growth in these fields. The discussion also delves into how Pendleton Whisky has formed meaningful partnerships with organizations like the Western Sports Foundation, emphasizing the brand's dedication to supporting both the athletes and the traditions that define Western sports.

As we navigate through the thrilling world of rodeo, we shine a light on the Pendleton Roundup's significant impact on the brand's identity. This episode encapsulates the spirit of community and authenticity that characterize Western sports, celebrating the shared values and dedication that keep these traditions alive. Join us for an inspiring conversation filled with stories of heritage, innovation, and community impact.

In this special edition of Beyond the Rodeo, director and screenwriter Kate Beecroft shares the inspiration behind her film "East of Wall," a project born from a three-year journey immersing herself in the lives of South Dakota horsewomen Tabatha and Porshia Zimiga. Kate's discovery of their genuine Western lifestyle led to a powerful narrative that blends professional acting with the true essence of ranch life. The film highlights the importance of horses in Tabitha's life, not only as a career but also as a source of therapy, while Porshia recounts the challenges and triumphs of her first acting experience, showcasing her talent beyond her skills as a barrel racer.

Our conversation celebrates the authenticity of "East of Wall," a docu-fiction that stands out for its genuine portrayal of the Western lifestyle, particularly through the eyes of real-life ranchers. Tabitha's expertise as a horse trainer ensured that the film's equestrian scenes resonated with realism. Porshia's joy in performing alongside her horse adds a special touch to the film, highlighting the personal connections that elevate its authenticity and charm. Together, they bring to life the trials and triumphs of ranch life, offering viewers a fresh perspective on a timeless culture.

We also turn our focus to the empowerment of women within the cowboy and rodeo spheres, spotlighting their strength and resilience through storytelling. "East of Wall" breaks down traditional stereotypes by showcasing women in roles that underscore their integral contributions to this rugged lifestyle. With a press tour on the horizon and an upcoming premiere in South Dakota, the anticipation for the film's impact is palpable. 

Tune in to hear all about "East of Wall" and get tickets to see it in a theater near you on August 15. 

Listener discretion advised: This episode and the film East of Wall contains expletives and may not be suitable for all audiences.

Discover how college rodeo is being transformed in our latest episode of Beyond the Rodeo, featuring Shelby Rasmussen. Raised in the rodeo scene with her father, rodeo entertainer Flint Rasmussen, Shelby's journey from collegiate competitor to college rodeo coach to her current role as Executive Director of Sales and Operations at Learfield College Rodeo makes her an expert in all-things college rodeo. Together, Kaycie and Shelby unpack how Shelby's experiences in the rodeo world have given her the insight to help redefine the landscape of Western sports at the collegiate level.

Shelby shares the inside story of Learfield's game-changing initiatives in sponsorship sales, which aim to help coaches and athletes alleviate financial burdens, allowing them to focus on their sport. The conversation shines a light on the grassroots nature of rodeo athletes and the opportunities available to them during and after their college career. We discuss how enhanced VIP and hospitality experiences at rodeo events are capturing new audiences, including pivotal donors and sponsors, creating a crossover appeal with other sports and setting the stage for rodeo's future.

As we address the challenges faced by college rodeo athletes, from limited resources to the unique demands of caring for animal partners, Shelby's insights reveal the critical role of collaboration among coaches and the importance of equipping student-athletes with professional development opportunities. Through personal stories and future aspirations, we emphasize the enduring values of rodeo culture, the importance of financial and professional support, and the transformative impact of increased brand investments. This episode is a testament to the commitment to fostering a thriving and sustainable environment for the next generation of rodeo stars.

Have you ever wondered if it's possible to chase rodeo dreams without having a background or family in the industry? If so, you won't want to miss this inspiring conversation with Miranda Reed, Miss Rodeo Sandhills title holder and 2025 Dancin' with the Rodeo Stars co-champion! 

In this episode, Miranda shares her journey from comeptitive dance into the heart of the rodeo world and the profound impact of her platform, "Rope Your Dreams." She opens up about how a love for team roping ignited a spark that led her to embrace the life of a cowgirl, despite her city roots. Her background has not only enriched her rodeo experience but also fueled her determination to help others believe they, too, can pursue their dreams despite a non-traditional background.

As the conversation unfolds, Miranda sheds light on the multifaceted role of a rodeo queen, one that goes far beyond the arena. The challenges of riding unfamiliar horses and delivering impromptu speeches are just the tip of the iceberg! Through touching stories from her time as a queen, Miranda illustrates how rodeo queens act as essential liaisons between the rodeo industry and the public, blending skill with public engagement to create meaningful connections and educational opportunities.

We also navigate through the strategic intricacies of the rodeo industry, from the rigorous planning to financial hurdles that athletes often face. The episode also highlights the rodeo community's responsibility to sustain rodeo athletes, with added support from organizations like the Western Sports Foundation. 

Join us on Beyond the Rodeo as Kaycie sits down with Todd Bowman, a former bullfighter turned master silverworker, to unpack Todd's transition from the adrenaline-fueled world of bull fighting to the artistry of custom bits and spurs. Listen in as he recounts his early start in bullfighting, his ascent through the ranks, and the life-changing skydiving accident in 1998 that put a halt to his rodeo career. Despite severe injuries, Todd's unwavering determination and grit led him back to the rodeo, and ultimately through his transition to a new chapter of life. 

Explore the thrilling worlds of bullfighting and skydiving, as Todd and Kaycie discuss the physical and mental challenges these high-adrenaline activities entail. We highlight the impact of repeated head trauma on memory and health, sharing personal experiences of concussions and Todd's skydiving mishap that required significant recovery and therpay. The conversation reveals a profound respect for the art and skill involved, drawing parallels between the instinctive skills required in skydiving with those needed to safely fight bulls and defend cowboys. Additionally, we delve into the unique challenges rodeo athletes face, touching on the financial realities and the cultural mentality of self-reliance.

Finally, we explore life beyond rodeo and Todd's journey of transitioning to a new career. Todd shares his story of moving into the trucking industry before reigniting his passion for reining horses and discovering a talent for silverwork. We also discuss Todd's experience judging the 2025 Miss Texas Rodeo pageant, reflecting on the dedication and eloquence of young contestants.

This episode is a testament to resilience, adaptation, and the power of planning for life's unexpected changes, highlighting the importance of embracing new paths with passion and drive.

In this compelling episode, Beyond the Rodeo host Kaycie Timm and Western Sports Foundation Executive Director Aubrey O'Quin delve into the inspiring yet tragic story of Ty Pozzobon, a celebrated bull rider whose life and legacy continue to influence the rodeo community’s stance on mental health. Ty's mother, Leanne Pozzobon, and Tanner Byrne, president of the Ty Pozzobon Foundation, join us to share their story and how the tragedy of Ty’s passing has influenced mental health and safety in rodeo.

Leanne and Tanner explain how Ty's story has become a catalyst for change, fostering awareness around mental health and safety in rodeo, and share how the Ty Pozzobon Foundation is helping lead the charge for supporting mental health among rodeo athletes.

This episode also highlights the impact Ty’s story had in developing the resources now available through Western Sports Foundation. Aubrey shares a firsthand account of WSF’s transition from Rider Relief Fund, which focused on financial support for rodeo athletes, into a broad organization that provides vital resources to ensure athletes have access to mental health care and much more.

Together, Leanne, Tanner, and the WSF team celebrate the power of community and resilience within the rodeo community, as they reflect on the profound impact of Ty's life and the inspiring movement towards mental health awareness in the rodeo community.

Join us in honoring Ty's legacy by championing mental health awareness and ensuring that no one feels alone in their journey. Listen in to understand how we can collectively work towards a safer and more supportive rodeo community.

Resources and Support:

Ty Pozzobon Foundation 

Western Sports Foundation

Mental Health Resources

On episode 28 of Beyond the Rodeo, Keith Mundee of American Hat Co. shares all about the mission and history behind Positive Times, a symbol that has become synonymous with the company he leads.

As he shares about his own career progression, Keith pays tribute to the late Keith Maddox, whose leadership philosophy of doing the next right thing profoundly influenced both Keith himself and the company. Through engaging anecdotes, discover how Mr. Maddox's example of leading with integrity and allowing room for growth shaped the enduring success and community-focused culture of American Hat.

In our discussion, we also highlight the resilience and tenacity of Keith and Susan Maddox, who revitalized American Hat Company after acquiring it during a challenging period. Their journey from overcoming financial hurdles to battling natural disasters embodies the cowboy spirit and unwavering commitment to positivity and collaboration. Discover how their dedication to quality craftsmanship, exemplified by the intricate production process at American factory, has solidified the company's reputation. 

Listen in as we explore how Mr. Maddox's legacy brought forth the "Positive Times" initiative. Originally the Maddox family's cattle brand, Positive Times (+x) evolved into a mission to spread positivity in the months following Mr. Maddox's death and the challenging times of COVID-19. Through this conversation, we underscore the importance of maintaining a positive mindset and its impact on business, leadership, and personal challenges. Keith also shares how these principles have touched lives, aiming for significance over mere success.

Finally, this episode unveils the Positive Times Project, a Western Sports Foundation initiative presented American Hat Company that seeks to highlight individuals who embody the spirit of Positive Times. To learn more about the Positive Times Project or nominate someone you know who lives out the Positive Times mindset, visit wsf.org/positive-times-project. 

Producer's note: This episode of Beyond the Rodeo includes open and honest conversations about mental health, including topics like depression and suicide.

As always, your WSF family is here to offer support through the highs and the lows. If you're interested in learning more about WSF's mental health resources, please visit wsf.org/mental-health. If you or someone you love is struggling with thoughts of suicide, please dial 988 or text 'HOME' to 741741 to reach the National Suicide Hotline. 

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Join us on Episode 27 of Beyond the Rodeo as Nick Luciano shares his journey from the East Coast to the heart of Texas, where he turned his love for Western culture into an online community that now includes 7 million followers. Discover how a pivotal moment at a Young Life camp helped Nick find his faith and shaped his future endeavors, including his passion for mental health in the Western community. Nick's story is one of courage, resilience, and the power of a "bulletproof mindset."

Nick takes listeners through a raw and honest exploration of mental health as he opens up about his personal battles with depression and the transformative power of physical health, community, and faith. We dive into the essence of Nick's community, Club Bulletproof, which fosters mental resilience and encourages men to speak up about their struggles, and explore Nick's work with Tratter Foundation, which supports rural communities and the Western lifestyle. 

Nick's collaborations with notable Western figures and his advocacy for a lifestyle rooted in faith and resilience offer a fresh perspective on achieving mental wellness. Whether you're drawn to the cowboy life or a longtime member of the Western community, Nick Luciano's story promises to leave a lasting impact.