Confessions Beyond the Food

Beyond the Sale: How Jason Morgan Earns Trust and Delivers Results


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What separates a top-tier sales rep from the rest?
Jason Morgan, DSR of the Month at Edward Don & Company, shares how a customer-first mindset, operational insight, and strategic problem-solving helped him earn one of foodservice’s highest honors.

In this episode:
 • How Jason uses his restaurant background to anticipate customer needs
 • Managing multiple roles: sales, logistics, credit & more
 • Navigating industry shifts: price transparency, e-commerce & AI
 • Why relationships still matter more than ever
 • And yes—a memorable story involving a Willie Nelson concert 🎤

🎧 Tune in to hear how putting customers first creates success that gets recognized.

#SalesLeadership #CustomerSuccess #FoodServiceSales #DSRoftheMonth #SalesStrategy #RelationshipSelling #PodcastEpisode

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Confessions Beyond the FoodBy Nancy Ridlen, W3 Sales