Welcome to the Pharma Sales & Tech podcast by Platforce, where we bring you insights from experts in the pharmaceutical industry. In this episode, we're joined by Paul Simms, CEO of Impatient Health, to discuss the changing landscape of sales strategies in the pharmaceutical industry. Paul shares his insights on how traditional sales force effectiveness routes are no longer sufficient, and how the industry needs to be more innovative and patient-centric in its approach to sales.

Key Takeaways:

• Traditional sales force effectiveness routes are no longer sufficient in the pharmaceutical industry.
• Successful sales strategies require a more medically aware sales force and a focus on where physicians want to be.
• Quality conversations with physicians are crucial for effective sales strategies.
• A patient-centric approach is needed to better serve patients and meet the demands of the modern world.

Episode Highlights:

• Paul discusses the changing landscape of sales strategies in the pharmaceutical industry.
• He explains the need for a more medically aware sales force and how it can be achieved.
• Paul shares his insights on quality conversations with physicians and how to make them happen.
• He talks about the shift from branded efforts to where physicians want to be, and the benefits of a patient-centric approach.
• Paul shares his thoughts on the role of technology in modern pharma sales.

Thanks for listening to this episode of the Pharma Sales & Tech podcast by Platforce. We hope you found it informative and insightful. To learn more about Impatient Health and their mission to serve patients in the pharmaceutical industry! 

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