Mauricio and Rick Roberge go straight at what is missing in modern GTM - real one-to-one relationships. Rick argues that one-to-many go-to-market thinking can become a drug and leaves teams unable to build trust with people who are not ready to buy yet.

They discuss what it means to be real, why referrals work (and why the referrer often benefits most), how relationships branch and compound, and Trust Circles as a practical way to focus energy on the few relationships that drive most outcomes.

Connect with our founder, Mauricio Suarez: https://www.linkedin.com/in/mauricio-suarez-velez/

Connect with our guest, Rick Roberge: https://www.linkedin.com/in/rickroberge/

Learn more about itogai:

Website: https://www.itogai.com/ LinkedIn: https://www.linkedin.com/company/itogai/