How do you know when to jump on a trending audio? How can students help with a college's social media strategy? What happens when colleagues can't understand why you don't want to put their flier on Instagram? Sarah Hernandez Herman, NCMPR's 2025 national Communicator of the Year winner and Arizona Western College's director of content strategy and development, shares tips, tricks and how-tos to help your college's social media presence grab just the right audience. She chats with guest host Stephanie Reyna, new media and marketing specialist at Saddleback College in California.