Working with a professional digital marketing agency felt like the beginning of something positive.
In this episode of Beyond the Space — My Life Story, Season 2, I share my experience of working with WebandCrafts—from visiting their office and starting the partnership to seeing recruitment campaigns generate resumes and new digital ideas begin to take shape.
But gradually, the process became more complicated. Candidate follow-ups didn't happen as expected, content approvals became extremely slow, proposed blogs didn't move forward, and more people became involved in decisions.
Eventually, the momentum we started with began to disappear.
The experience taught me an important lesson: hiring a good agency is only the beginning. Digital marketing also needs trust, timely decisions, internal follow-up, consistency, and enough freedom for professionals to do the work they were hired to do.
Sometimes marketing isn't what's failing.
Sometimes it's the process behind it.
Beyond the Space — My Life Story | Season 2
A personal journey through work, technology, decisions, setbacks, and the lessons that shaped what came next.