In this episode, I chat with Jessi Cabanin, founder of This Way to Fabulous, a branding agency dedicated to helping entrepreneurs build impactful brands.

Jessi shares her story of building a wedding empire, facing major life changes, and emerging stronger with a focus on authentic branding. We explore what it means to create a brand that resonates, the importance of mindset, and how to stay true to oneself on the entrepreneurial journey.

Talked about in this episode:

• Jessi’s journey from the wedding industry to branding
• Exploring the who, what, where, when, and why of building a brand.
• Resilience through personal and professional challenges
• How Jessi reframed her failures as lessons and her approach to growth.
• Creating a brand that resonates deeply with the target audience
• Balancing family, personal well-being, and business

Connect with Jessi on Instagram

Visit Jessi's Website

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