Creating a Positive Impact

Beyond the Taboo: 'Here We Flo' Redefine Care with Susan Allen Augustin

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Today we dive into a compelling conversation with Susan Allen Augustin, co-founder of Here We Flo, a trailblazing company at the intersection of period care, contraception, and bladder care with a plant-based twist. Starting from a pivotal university bathroom chat, Here We Flo stands today as a formidable force in the personal care market, pushing the boundaries of eco-friendliness and inclusivity. Host Sam Hamilton-Turner uncovers the motivations behind this innovative brand, its journey through the market, and its vision for a more educated and inclusive approach to period care.

Key Takeaways:

  1. Introduction to Susan Allen Augustin & Here We Flo:
  • Warm introduction to Susan and the ethos behind Here We Flo.
  • The backstory of how a casual conversation sparked the creation of a pioneering personal care brand.

  • Tackling Stigmas and Enhancing Period Care Education:
    • The founders' commitment to dismantling period care taboos and enhancing public education on the topic.
  • Strategies used by Here We Flo to challenge traditional narratives and introduce their products to mainstream audiences.

  • Broadening Horizons: Beyond Period Care:
    • The expansion of Here We Flo's product line to encompass sexual wellness and bladder care, while maintaining a commitment to plant-based solutions.

  • Sustainability and Inclusion at the Core:
    • Discussion on the importance of producing sustainable and inclusive products in today's market.
  • Here We Flo's efforts in promoting gender-inclusive language and partnering with charity organizations for a broader impact.

  • Making Strides in Retail and Setting Future Goals:
    • Navigating the retail landscape to introduce eco-friendly period care products into major supermarkets.
  • Future aspirations of Here We Flo and how they plan to continue shifting the conversation on period care.

  • Empowering Through Education and Community Support:
    • The significant role of education and inclusivity in transforming period conversations.
  • How listeners can support Here We Flo's cause and contribute to changing the personal care industry.


    • Conclusion and How to Get Involved: Reflecting on the impactful journey of Here We Flo, Susan Allen Augustin shares her final thoughts and invites listeners to join the movement towards a more educated, inclusive, and sustainable approach to personal care. For those inspired to support or learn more about Here We Flo, visit their website.

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    Creating a Positive ImpactBy Soundquake