In this episode of Beyond the 9450, hosts Chanteé and Brittany dive into the latest sports and business news making waves. They kick off by breaking down the historic viewership numbers for Game 1 of the WNBA Finals between the Liberty and Lynx, and how the 2024 WNBA regular season has captured even more fan attention. Next, they highlight rising star JuJu Watkins, discussing her growing influence in women's college hoops, with her Nike and Gatorade deals setting her up as the next big name.

The conversation then transitions to WNBA business headlines, focusing on Caitlin Clark’s surprising move to compete in the LPGA and the intriguing crossover between basketball and golf. They also discuss the Golden State Valkyries’ new multi-year partnership with Kaiser Permanente as a foundational sponsor of the WNBA’s newest expansion team.

In the final segment, the hosts dive into NIL (Name, Image, Likeness) deals and the controversies brewing in college sports. From Kendrick Perkins’ new company offering college athletes upfront cash in exchange for a portion of their NIL earnings to former Ohio State quarterback Terrelle Pryor’s lawsuit against Ohio State, the NCAA, and the Big Ten, Chanteé and Brittany explore how these moves could reshape the landscape for student-athletes.