Most brands make decisions about influencer marketing based on vibes and gut feelings; however, that approach usually leads to wasted budgets and messy data.

I recently spoke with Tammy Pham, MBA from Inflektion about why tracking performance feels so broken for most e-commerce companies. One brand they work with had a complex funnel where they only paid affiliates after a customer completed a blood test.

Most platforms can't handle that level of detail, so the brand struggled to see where people dropped off.

Tammy explained how event-based tracking solves this by following every step of the customer journey (even the weird ones).
She also shared a tactic that boosted conversion rates by over 200% for Oura Ring.

Topic Highlights:

1. Moving from gut feelings to data-driven decisions
2. Using event-based tracking for complex customer journeys
3. Boosting conversion rates by 200% with co-branded landing pages
4. Why micro-influencers often outperform big names
5. Keeping creator trust alive through the checkout process

Tammy says event-based tracking maps the whole journey. Oura Ring grew by using landing pages with creator photos and quotes. This keeps trust high through the checkout process.

Even micro-influencers with 5,000 followers can beat big names with the right tools.

What is your biggest ROI challenge? Is it coupon leaks or bad data? Let's talk in the comments.

#influencermarketing #affiliatemarketing #ecommercegrowth

Dustinhowes.com/affistash

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