What if UX could do more than improve products — what if it could realign entire organisations? In this episode, Peter Kotsonis shares how uncovering a clear “North Star” can turn customer insight into strategic direction, connect teams across silos, and reveal opportunities most businesses miss.

What if UX could do more than improve products — what if it could realign entire organisations?In this episode, Peter Kotsonis shares how uncovering a clear “North Star” can turn customer insight into strategic direction, connect teams across silos, and reveal opportunities most businesses miss.

What if UX could do more than improve products — what if it could realign entire organisations? In this episode, Peter Kotsonis shares how uncovering a clear “North Star” can turn customer insight into strategic direction, connect teams across silos, and reveal opportunities most businesses miss.

Beyond UX: Finding the North Star That Transforms Businesses (with Peter Kotsonis)

Practical UX: Methods, Research &amp; Design Thinking is a podcast for professionals and students who want to move past theory and use real-world user experience practices. Each episode covers tools, methods, and mindsets that shape strong design, including user research, design thinking, usability testing, prototyping, and product design strategy. Dr Parker talks with UX leaders, researchers, and designers who share practical insights you can use in your own work.

Dr Parker is a Senior Lecturer in UX Design at Loughborough University (School of Design and Creative Arts)

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Practical UX: Methods, Research & Design Thinking is a podcast for professionals and students who want to move past theory and use real-world user experience practices. Each episode covers tools, methods, and mindsets that shape strong design, including user research, design thinking, usability testing, prototyping, and product design strategy. Dr Parker talks with UX leaders, researchers, and designers who share practical insights you can use in your own work. Dr Parker is a Senior Lecturer in UX Design at Loughborough University (School of Design and Creative Arts)

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Beyond UX: Finding the North Star That Transforms Businesses (with Peter Kotsonis)

Beyond UX: Finding the North Star That Transforms Businesses (with Peter Kotsonis)