We wanted to take this opportunity to let all of our great listeners know about a brand new analytics podcast, the Digital Analytics Power Hour.   Tim Wilson, Jim Cain, & Michael Helbling have put together a great podcast and you need to go and check it out!!

Go check out their Facebook page to learn more:  https://www.facebook.com/analyticshour

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In this episode, the Beyond Web Analytics team talks about the state of affairs with the podcast, the plans for the future of the podcast, some of the major changes that have taken place the past year, and what the faithful listeners can expect going forward.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Justin Cutroni

Related links:

DAA Forums : http://community.digitalanalyticsassociation.org/Communities/

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In this episode, the Beyond Web Analytics team talks with Eric Peterson & Tim Wilson of Web Analytics Demystified about their recent growth, love of pie charts, & the upcoming ACCELERATE conference in Columbus Ohio.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts:  Rudi Shumpert

Guests:  Eric Peterson & Tim Wilson

Eric Peterson is the author of Web Analytics Demystified and a long-time member of the digital measurement community.  In 2007 he founded the consulting firm Web Analytics Demystified and since then has been building a firm of all-stars who are helping some of the best known companies and brands in the world including Best Buy, Home Depot, Nestle, Google, and many, many more!

Tim Wilson has worked with the many dimensions of marketing and customer data for over a decade. He has run the BI department for a $500 million high-tech B2B company, driven initiatives to clean up customer data at a major insurance company, worked at a leading digital agency to help consumer brands ranging from Hewlett-Packard to Purina to act on their digital and social media, and been actively involved in the digital analytics community along the way. Tim joined Web Analytics Demystified as their latest partner just a few weeks ago.

Related links:

http://www.webanalyticsdemystified.com/accelerate

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In this episode, the Beyond Web Analytics team talks with Viswanath Srikanth & Eliot Towb of IBM on their work on the Data Layer Standards.  The conversation covers how this need for standards came about, what the benefits are, and how companies can make the most of this initiative.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert

 Guests:  Viswanath Srikanth & Eliot Towb

Sri is a Senior Software Engineer at IBM, responsible for strategic adoption of Open Technologies in IBM’s Smarter Commerce portfolio. Sri is also Chair of the Customer Experience Digital Data industry initiative, working closely with industry participants to streamline the gathering of user behavior data. Previously, Sri has Chaired the Retail Industry SOA Best Practices efforts, and contributed to the Travel Industry SOA Reference Architecture. In parallel, Sri is pursuing a graduate degree in Predictive Analytics at Northwestern University.

Eliot is a Product Manager for IBM, working primarily on the Digital Data Exchange product, IBM’s Tag Management System.  Eliot has worked in Web Analytics since 2002, first within the Coremetrics Implementation Team from 2002 until 2011 (with an IBM acquisition in the middle in 2010), and then moving into Product Management in early 2012.

Related links:

http://www.smartercommerceblog.com/smartermarketing/2013/04/25/the-coming-new-standard-for-digital-data-collection-via-tags/

http://www.w3.org/community/custexpdata/

http://www.rudishumpert.com/2012/11/05/governance/

http://www.searchdiscovery.com/satellite/blog/unlock-the-true-power-of-your-tags/

http://www.searchdiscovery.com/satellite/blog/sampling-segmentation-with-satellite-tag-management/

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In this episode, the Beyond Web Analytics team talks with Michele Kiss & Corry Prohens about the always hot topic of Career Development within the digital measurement industry.  The conversation covers getting into the industry, keeping your skills sharp, and what companies can do to find and retain the top talent.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert

Guest Host:   Corry Prohens & Michele Kiss

Corry Prohens is President of IQ Workforce and one of the leading Web Analytics and Digital Media recruiters in the country. As an active member of the Digital Analytics Association, Corry and his team are active in the professional communities that they serve.Michele Kiss is a recognized digital analytics leader, with experience in web, mobile, marketing and social analytics. Her experience ranges across a variety of verticals as a client-side, consultant and agency practitioner. Michele leads Web Analytics Demystified’s analysis and analyst mentoring practice.

Related links:

https://twitter.com/MicheleJKiss

https://twitter.com/corryprohens

http://www.iqworkforce.com

 

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In this episode, the Beyond Web Analytics team talks with Josh Dreller the Sr Director of Client & Industry Solutions at Visual IQ.  The conversation covers the foundation of Visual IQ, explores their product offerings, and moves into the growing area of attribution.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert

Guest Host:   Josh Dreller

Josh Dreller is the Sr. Director, Client & Industry solutions at Visual IQ, the world’s leading cross channel marketing intelligence software company.  He’s also a long-time member of the Digital Analytics Association (DAA) Standards Committee, which develops standards and terminology to enable common ways of looking at data measurement and methodologies. Josh is also a proud member of MENSA.

Related links:  www.visualiq.com

LinkedIn:  http://www.linkedin.com/in/joshdreller

Twitter:  http://www.twitter.com/mediatechguy

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In this episode, the Beyond Web Analytics team talks with Joe Stanhope, Senior Analyst with Forrester Research about what did and did not happen in 2012 and what the team thinks that 2013 will hold for the digital measurement industry.   The conversation covers privacy, tag management, mergers, and rampant speculation.

Hosts: Adam Greco, Rudi Shumpert, Justin Cutroni

Guest Host:   Joe Stanhope

Joe Stanhope is a Senior Analyst with Forrester Research Joe serves Customer Intelligence professionals. He is a leading expert on Web analytics, online testing and targeting, and Web site optimization technologies. His research focuses on the generation and application of marketing intelligence from interactive channels to deliver highly relevant and engaging online and multichannel customer experiences.

* Long ago when we first started we stated episode numbers in the introductions and then we had squeezed in an Episode 2.5 and this disruption has bothered me long enough, so there will be no official episode 62 and we moved right into number 63.

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In this episode, the Beyond Web Analytics talks with Adrian Chang of Eloqua.  Adrian and the team explore what Eloqua is, how marketers can benefit from a marketing automation tool, and what exactly an Eloqueen is.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert

Guest Host: Adrian Chang

Prior to joining Eloqua, Adrian Chang spent over 4 years at IBM Canada in various roles in sales operations, marketing operations and sales. It is there that Adrian developed his passion for measurement and analytics supporting worldwide analytics for IBM Sponsorship Marketing properties like the 4 tennis Grand Slams, NFL and Super Bowl.

Adrian’s Eloqua career has been focused on helping customers define their path to success and revenue growth with Eloqua. He has supported a number of clients across multiple industries including sports, leisure, technology and entertainment. Currently he is focused on Eloqua’s most strategic clients to help them get the most value from the platform. He has also led two customer focused learning series on analytics and how best to integrate them with Eloqua’s platform to drive revenue.

 

Related Links:

 www.eloqua.com

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In this episode, the Beyond Web Analytics talks with Suhail Doshi, founder of Mixpanel, about the still evolving world of mobile analytics.   The conversation covers the reasons for starting Mixpanel, how some companies are using and reaping benefits from, and what the future holds for the product.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert, Justin Cutroni

Guest Host: Suhail Doshi

Suhail Doshi is an entrepreneur focused on the need for companies to be data driven. While working as a developer at Slide, he saw the opportunity to help companies to use their data to gain powerful insights that help them grow their business. He and Tim Trefren founded the Y Combinator-backed Mixpanel to fill this need. Suhail studied Computer Systems Engineering at ASU and lives in San Francisco, CA.

Related Links:

 https://mixpanel.com/

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In this episode, the Beyond Web Analytics talks with Sam Boonin, VP of Product Engagement at Zendesk, about how Zendesk is using a solution called Totango for Trial Marketing & Lifecycle Marketing.  The conversation covers what Totango does for Zendesk, how it’s helped their marketing efforts, and what the process for the integration was like.

So download this podcast to your favorite mobile device or listen to the podcast here! If you have any comments or questions for the podcast, please use the comment section below.

Hosts: Adam Greco, Rudi Shumpert,

Guest Host: Sam Boonin

Sam Boonin: Sam Boonin is VP of Product Engagement at Zendesk, where he leads a team that combines interaction design, product management and analytics to improve the overall product experience.  Sam has spearheaded the creation of the Zendesk Benchmark, which enables over 15,000 organizations to compare key performance with their peers across industries, countries and target customers.

Related Links:

http://blog.totango.com/2012/06/zendesk-uses-totango-to-manage-their-customer-success/

http://www.zendesk.com/

http://www.totango.com/

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