Win-Win has long been the rhetoric used to describe successful negotiation that take multiple parties' outcomes into consideration. Win-Win has shortcomings that become evident in long-term negotiations. In this episode I'll give you some evidence for a better, more successful negotiation strategy. This strategy, Joint-Gain Negotiation, takes Win-Win and builds on it to provide better outcomes, better relationships, and better reputations. Joint-Gain negotiation will allow you to achieve your goals and keep your integrity intact.