BFit's goal is shareability.

after working in the gym industry for years, Bill wanted to create a new kind of gym that addressed the common pain points and complaints he’d often heard – gyms were too expensive, personal trainers were too pushy and memberships were too restrictive. This concept is based on a community gym with shareability. Similar to the way we share Netflix passwords between friends, family or our cousin’s boyfriends sister, Bfit memberships can be shared among any number of people.

http://bit.ly/Bfit-share