Mastering online marketing and social media are critical for success in today's competitive market place but it's easy to forget the impact that direct mail can have in client attraction. In Krishna's seminars she always encourages businesses to integrate their marketing online and offline, so in this weeks episode we discuss how to implement an effective direct mail programme using postcards. Krishna De is in conversation with Founder of Postcardmania.com Joy Gendusa.The show blog is at http://www.bizgrowthnews.com and you can listen to other shows in the series at http://www.bizgrowthliveshow.com. And remember you will find and can connect to Krishna online at http://www.krishnaonfacebook.com, http://www.krishnaonflickr.com, http://www.krishnaonlinkedin.com, http://www.krishnaontwitter.com, http://www.krishnaonyoutube.com. If you enjoy the show, perhaps you'd also like to leave your feedback as a testimonial on iTunes - our guests would appreciate it.