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Bharat Rising: How to Craft Region-Specific Marketing Strategies in Tier 1, Tier 2 & Tier 3 India with Tanay Sarpotdar
In this episode of MindfulMinutes, Tanay Sarpotdar takes you on a witty, honest, and strategic journey through the complexity of marketing in modern India — or rather, Bharats. This isn’t your standard Tier 1 vs. Tier 2 vs. Tier 3 breakdown. It’s a reframing of how strategic marketers and founders can build context-first, culture-sensitive, and behavior-aligned go-to-market strategies in an India that’s scaling in parallel - not in hierarchy.
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By Tanay SarpotdarIn this episode of MindfulMinutes, Tanay Sarpotdar takes you on a witty, honest, and strategic journey through the complexity of marketing in modern India — or rather, Bharats. This isn’t your standard Tier 1 vs. Tier 2 vs. Tier 3 breakdown. It’s a reframing of how strategic marketers and founders can build context-first, culture-sensitive, and behavior-aligned go-to-market strategies in an India that’s scaling in parallel - not in hierarchy.