Advertising is Dead: It's all Business with Varun Duggirala

Bharat Sethi on Direct to Consumer in a Pandemic & Beyond


Listen Later

One of the biggest market disruptors in recent times have been direct-to-cosumer brands. These brands have grown by making products around specific consumer needs, and have leveraged the scale and reach that digital gives them, to grow at a scale that wasn't possible before the e-commerce revolution hit. In this pandemic, however, even they've had to reset, rethink and reorganise.
On this episode, Varun talks to Bharat Sethi, Founder & CEO of Rage Coffee, to talk about what makes Rage Coffee unique, how he's dealt with the pandemic, some amazing insights from his previous startups, how an entrepreneur like him looks at the world we find ourselves in right now, and what he thinks the future holds. Tune in for all this and more.

Check out Rage Coffee on Instagram @ragecoffee_ , or at www.ragecoffee.com
You can follow Bharat on Instagram @bharat_sethi, and on Twitter @bharatsethi_

Talk to Varun Duggirala on Twitter and Instagram @varunduggi.

Please send in your feedback at [email protected]
You can listen to this show and other awesome shows on the IVM Podcasts app on Android: https://ivm.today/android or iOS: https://ivm.today/ios, or any other podcast app.

See omnystudio.com/listener for privacy information.

...more
View all episodesView all episodes
Download on the App Store

Advertising is Dead: It's all Business with Varun DuggiralaBy IVM Podcasts

  • 3.5
  • 3.5
  • 3.5
  • 3.5
  • 3.5

3.5

11 ratings