The Scale Your Agency Podcast | Bright Ideas

BI 373: How to Build a Cumulative Advantage in Your Marketing (Ft Mark Schaefer)


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In this episode, Mark shares some key takeaways from his latest book, Cumulative Advantage. Specifically, we learn the five-step process to bring about this advantage. We also gain some practical applications of this process. Mark talks about what the third consumer rebellion is and why marketers should care. These lessons are so valuable that you can readily use them, regardless of what agency you run.
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The Scale Your Agency Podcast | Bright IdeasBy Trent Dyrsmid