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BI 380: How to Scale an Amazon Accelerator Agency (Ft Andrew Morgans)
Flowster Live Demo
https://flowster.app/live-demo/
Episode Highlights [02:35] — Andrew introduces Marknology
https://flowster.app/live-demo/
Episode Highlights [02:35] — Andrew introduces Marknology
- Seven years ago, Andrew founded Marknology, a company that helps brands evolve and compete in the Amazon accelerator.
- He started out freelancing on Upwork and Elance and eventually quit his day job to build his agency. Marknology has grown to a team of 25 through bootstrapping.
- Andrew struggled with hourly billing since it put his interests at odds with his clients’.
- This model also ties you to the belief that you must get paid for the hours you work.
- After many iterations, Marknology ended up with the retainer plus commission model.
- Andrew found it advantageous, as he could count on the retainer to plan for hiring and scaling.
- When the commission hits a certain level, the retainer falls off and from there, it’s just a straight retainer or a straight commission.
- Marknology is now big enough to handle the international market; In fact, they’re already in 13 different Amazon marketplaces around the world.
- One of Andrew's early wins was getting brands into a less saturated market.
- He advises paying attention to whatever Amazon's focus is, so you can leverage it and bring more value to your clients.
- Content marketing and partnerships are Andrew’s bread and butter.
- He's created a YouTube channel, opened blogs and speaking events, and started a podcast as a trust-building effort to win over clients.
- Explaining Amazon’s new releases from a commentator’s perspective is Andrew's strategy on YouTube content creation.
- Through that, he helped brands in a more casual rather than formal way.
- He wanted to talk about things that could help companies, such as SEO and tracking organic growth.
- People usually hear about him or watch his videos, leading them to connect with him.
- Andrew hates the salesman’s approach to selling a product or service.
- He prefers building on his expertise in the field to reflect his credibility rather than convincing someone to hire him.
- Cash flow isn’t an issue for them anymore, although it used to be a great challenge.
- People are both the best part and the hardest part because of needing to build relationships, communicate effectively, and be aligned in the workflow.
- Moreover, managing the team and continuously learning to be a leader has also been quite the challenge.
- Partnering with Flowster has helped him overcome those challenges.
- Albeit a new user, Andrew’s excited about partnering with Flowster to get more processes in place.
- Andrew’s workers are distributed between Colombia, Kansas, Florida, and India.
- His workers in India are focused on data researching and SEO.
- Andrew is also looking into hiring from Romania because of the amazing branding of barbershops, restaurants, and small businesses.
- He finds that outsourcing talents from all over the world adds value to his business.
View all episodes
By Trent DyrsmidFlowster Live Demo
https://flowster.app/live-demo/
Episode Highlights [02:35] — Andrew introduces Marknology
https://flowster.app/live-demo/
Episode Highlights [02:35] — Andrew introduces Marknology
- Seven years ago, Andrew founded Marknology, a company that helps brands evolve and compete in the Amazon accelerator.
- He started out freelancing on Upwork and Elance and eventually quit his day job to build his agency. Marknology has grown to a team of 25 through bootstrapping.
- Andrew struggled with hourly billing since it put his interests at odds with his clients’.
- This model also ties you to the belief that you must get paid for the hours you work.
- After many iterations, Marknology ended up with the retainer plus commission model.
- Andrew found it advantageous, as he could count on the retainer to plan for hiring and scaling.
- When the commission hits a certain level, the retainer falls off and from there, it’s just a straight retainer or a straight commission.
- Marknology is now big enough to handle the international market; In fact, they’re already in 13 different Amazon marketplaces around the world.
- One of Andrew's early wins was getting brands into a less saturated market.
- He advises paying attention to whatever Amazon's focus is, so you can leverage it and bring more value to your clients.
- Content marketing and partnerships are Andrew’s bread and butter.
- He's created a YouTube channel, opened blogs and speaking events, and started a podcast as a trust-building effort to win over clients.
- Explaining Amazon’s new releases from a commentator’s perspective is Andrew's strategy on YouTube content creation.
- Through that, he helped brands in a more casual rather than formal way.
- He wanted to talk about things that could help companies, such as SEO and tracking organic growth.
- People usually hear about him or watch his videos, leading them to connect with him.
- Andrew hates the salesman’s approach to selling a product or service.
- He prefers building on his expertise in the field to reflect his credibility rather than convincing someone to hire him.
- Cash flow isn’t an issue for them anymore, although it used to be a great challenge.
- People are both the best part and the hardest part because of needing to build relationships, communicate effectively, and be aligned in the workflow.
- Moreover, managing the team and continuously learning to be a leader has also been quite the challenge.
- Partnering with Flowster has helped him overcome those challenges.
- Albeit a new user, Andrew’s excited about partnering with Flowster to get more processes in place.
- Andrew’s workers are distributed between Colombia, Kansas, Florida, and India.
- His workers in India are focused on data researching and SEO.
- Andrew is also looking into hiring from Romania because of the amazing branding of barbershops, restaurants, and small businesses.
- He finds that outsourcing talents from all over the world adds value to his business.